Social Media Strategist

This is a fully remote position, open to applicants in Barbados.

📋 Description

• Designing and executing both organic and paid social media strategies that are in line with overall marketing objectives.

• Developing and overseeing budgets for paid social media advertising, encompassing campaign planning, execution, and optimization.

• Strategizing and preparing monthly organic content calendars, which includes writing post copy, designing images/GIFs/videos, and scheduling posts.

• Generating and presenting detailed and actionable reports on campaign and organic performance as well as return on investment (ROI).

• Performing market research and evaluating competitor strategies to remain updated with industry trends and best practices.

• Engaging in client-facing calls and addressing email communications promptly.

⛳️ Requirements

• A Bachelor’s degree is mandatory; studies in Marketing, Communications, or a related field are preferred.

• At least 2+ years of pertinent work experience.

• Demonstrated experience in managing paid social media campaigns, with a proven history of meeting goals and producing results.

• Strong analytical and problem-solving abilities, with a background in using data to shape strategy and achieve outcomes.

• Exceptional written and verbal communication skills, with the capability to effectively engage with clients and internal teams at Brafton.

• Capacity to thrive in a fast-paced and dynamic environment, with experience in managing multiple clients at once.

• Familiarity with social networks such as Twitter, LinkedIn, Instagram, Pinterest, and others.

🏝️ Benefits

• Opportunity to work remotely.

• Flexibility to operate within your local time zone.

• Assistance in establishing an effective remote work environment.