Social Media Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Are you a seasoned digital marketing expert with a strong enthusiasm for implementing global digital marketing strategies?

• Become part of our team to create and execute a worldwide social media strategy that aligns with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube, and other emerging platforms.

• If this resonates with you and you are motivated by purpose, consider joining the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager, and help us make a significant impact on the outcomes for cancer and rare disease patients globally.

• The Social Media Marketing Manager serves as a hands-on digital marketing leader responsible for executing global digital marketing initiatives that enhance SOPHiA GENETICS’ brand visibility and drive inbound demand generation.

• This position collaborates with various departments within the organization, particularly working closely with field marketing, product management, sales, and content teams to turn global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and results-driven marketing programs.

• The focus of this role will be on operational efficiency, excellence in implementation, performance optimization, and cross-functional teamwork to generate qualified inbound traffic, engagement, and lead generation.

• Manage the daily editorial planning process: analyze industry news, curate internal updates, and oversee the content calendar across LinkedIn, X, and Facebook.

• Craft engaging social media copy and brief design teams or agencies for visual assets that adhere to brand standards.

• Monitor daily engagement metrics and refine timing or messaging to enhance performance.

• Daily oversee the CEO's LinkedIn profile, prioritizing high-value interactions with partners, investors, and KOLs.

• Write thought leadership posts based on podcast episodes, industry trends, internal events, and direct requests—actively driving the Research Spotlight series.

• Conduct quarterly content evaluations to enhance top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) criteria.

• Coordinate social media promotion timelines with the Digital Director's paid media campaigns.

• Assist digital campaigns and DDM™ announcements with SEO-aligned content and metadata.

⛳️ Requirements

• Degree or equivalent qualification in digital marketing, web design, communications, or a related discipline.

• 3-5 years of experience in digital marketing.

• Experience in international organizations is preferred.

• Background in healthcare, life sciences, SaaS, or molecular diagnostics is strongly preferred.

• Extensive knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred).

• Certified in Google Analytics and Google Ads.

• Proficient with SEO tools and keyword research platforms.

• Familiarity with social media advertising platforms.

• Experience using project management tools (JIRA preferred).

• Experience with an ABM platform is a plus.

• Proficient in Microsoft 365 Suite.

• Strong analytical skills with the ability to convert data into actionable insights.

• Experience in creating and optimizing digital campaigns across various channels.

• Solid understanding of marketing automation and lead lifecycle management.

• Excellent organizational and project management capabilities, with the ability to manage multiple simultaneous workstreams.

🏝️ Benefits

• You will join an organization that places the patient at the core of every decision and action, driven by purpose as we aim for exponential growth.

• Business recognition and awards include:

• World's most innovative companies (Top 10)

• World's smartest companies (Top 50)

• 100 Best Places to Work in Boston

• Top 10 European Tech Startup

• Top 10 European biotech startups to watch

• Top 25 East-Coast Biotech to watch

• Our benefits package is extensive, though it varies internationally in accordance with local standards and regulations. You can discuss a complete breakdown with us.

• Our DNA

• Like the strands of DNA themselves, SOPHiA GENETICS and our team are intricately connected and depend on one another to succeed. There are common threads that bind us together, including being Relentlessly Curious, Resilient & Nimble, and Fearlessly Adventurous.

• Our Virtues

• At SOPHiA GENETICS, we have established our 7 Virtues to clarify how our principles manifest in our daily actions. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt; and We Learn.

• At the heart of our Virtues is our Mantra, We Care, serving as a constant reminder of the compassionate, benevolent, and hopeful nature of our mission, which should be woven through all our Virtues and every action we take. Learn more about our DNA and Virtues on our Careers portal.

• The Process

• We harness the power of AI to assist our partners in making informed decisions. If you’re leveraging AI in your job search and application process, consider using some of these prompts or consult our AI guide.

• ‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’

• ‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’

• ‘I am a *job title* - What can SOPHiA GENETICS offer my career?’

• Apply now with your CV and any supporting documents.

• Qualified candidates will be invited for an interview and screening process, where you will have discussions with members of our Talent Acquisition Team, the hiring leader, and key colleagues and stakeholders from across the organization. If you require additional support for accessibility, please reach out to our TA team for assistance.

• *We recognize the value that external partners can provide, but we operate under a direct-hiring model and are not seeking agency support at this time. All hiring is managed by Talent Acquisition; potential partners should communicate through TA and not with our hiring teams, please.*