Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of ServiceChannel’s social media strategy.

• Implement platform-specific strategies primarily for LinkedIn and Instagram, while determining the focus of other channels.

• Maintain a comprehensive understanding of the changing social platform landscape to guide our strategy and ensure visibility and relevance amidst algorithm demands.

• Capture audience attention through humor and educational entertainment while safeguarding our brand reputation as the trusted market leader.

• Determine the content and timing of our posts, ensuring our social calendar aligns with major launches, campaigns, and community milestones.

• Collaborate with Brand, Product Marketing, Sales, Product, Operations, and Leadership to create cohesive narratives and showcase our expertise through our team.

• Transform significant company events into impactful industry discussions.

• Craft clear, concise, and brand-consistent copy across all platforms.

• Oversee the creation of social content from initial ideas to publication.

• Conceptualize and produce social-first series, focusing on video-led formats.

• Collaborate with our internal experts and leaders to elevate their voices.

• Work with internal teams to ensure employees are informed and enthusiastic about key company announcements, milestones, and thought leadership.

• Manage our Employee Advocacy program, encouraging employees to share company news and insights via their personal social networks.

• Provide guidance, inspiration, and resources to facilitate employee participation in social storytelling.

• Monitor cultural conversations, internet behaviors, and platform-specific trends.

• Track relevant moments within the facilities management sector.

• Identify opportunities for ServiceChannel to engage with credibility and relevance.

• Analyze social performance metrics to enhance reach, engagement, and audience growth continuously.

• Convert analytics into actionable insights and new experiments.

• Determine what resonates most with the audience and adjust the strategy accordingly.

• Establish best practices for social engagement across teams, utilizing AI as a foundational approach.

• Create playbooks for launches, announcements, and reactive situations.

• Safeguard long-term brand equity while allowing timely engagement.

• Ensure that our strategy and KPIs evolve alongside platform changes.

⛳️ Requirements

• 5+ years of experience managing social strategy for a brand with a distinct perspective.

• Deep understanding of how credibility is established on LinkedIn, Reddit, and other platforms.

• Strong fluency in B2B SaaS.

• Ability to handle socially-native video production from start to finish.

• Exceptional judgment and taste.

• Ability to distinguish between cultural relevance and fleeting trends.

• Skill in translating complex concepts into clear, platform-specific communication.

• Capacity to balance strategic thinking with practical execution.

• Comfortable advising leadership and providing constructive feedback when necessary.

• Maintain composure and precision in fast-paced, real-time environments.

🏝️ Benefits

• Medical, dental, vision, life, and long-term disability insurance.

• Health Savings Account (HSA).

• 401(k) retirement plan.