Social Media and Digital Marketing Specialist

This is a fully remote position, open to applicants in Australia.

📋 Description

• Manage a consistent content calendar by scheduling and posting organic content for Facebook and Instagram.

• Establish, oversee, and enhance Meta campaigns.

• Take charge of the technical setup and continuous performance monitoring within Ads Manager.

• Conduct A/B testing on ad creatives, copy, and target audiences to evaluate performance and refine outcomes.

• Assist in crafting engaging captions, hashtags, and visuals using Canva while leveraging existing templates.

• Apply basic video editing skills to produce simple yet captivating multimedia content (Reels, Stories, or GIFs) for social feeds and advertisements.

• Configure email marketing campaigns and design high-converting landing pages.

• Write compelling copy for social media posts, emails, and various marketing materials tailored to the finance and automotive industries.

⛳️ Requirements

• A minimum of 3 years of experience in social media management and creating Meta advertising campaigns through Ads Manager.

• Proven experience with A/B testing and campaign optimization; you possess the ability to interpret data to inform creative decisions.

• Proficient in Canva (or similar tools) and possess basic video editing/multimedia skills tailored for social-first content.

• Familiarity with email platforms (Brevo, Klaviyo) and landing page tools (GoHighLevel, Leadpages, or similar).

• Strong understanding of paid campaign metrics such as CTR, Engagement, Impressions, and Conversion Rate.

• Excellent English communication skills, both written and verbal.

🏝️ Benefits

• Opportunity to work in a dynamic and collaborative environment.

• Access to professional development and training programs.

• Flexible working hours and the possibility of remote work.

• Competitive salary and performance-based bonuses.