Senior Paid Search, Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the daily operations and performance of Paid Search campaigns for Koodo and Public, ensuring they align with overarching marketing and business objectives.

• Design and implement strategic Paid Search campaigns that enhance performance, efficiency, and growth across various portfolios.

• Track, evaluate, and refine campaign performance utilizing platforms such as Google Ads, Search Ads 360, and analytics tools to enhance KPIs like ROAS, CPA, CTR, and conversion volume.

• Create and deliver regular performance reports and insights to internal stakeholders and external partners, emphasizing actionable recommendations.

• Oversee budget distribution and pacing across campaigns to ensure optimal spending and accurate forecasting.

• Work collaboratively with cross-functional teams, including digital primes, creative, and analytics teams, to synchronize campaign strategies with broader marketing initiatives.

• Discover and test new growth opportunities, features, and beta programs within Paid Search platforms while maintaining a proactive mindset.

• Lead keyword research, audience targeting, ad copy creation, and bid strategy execution, ensuring high-quality campaign management.

• Provide both strategic and tactical support to the Paid Search team as necessary, particularly during peak demand periods or special projects.

⛳️ Requirements

• Over 5 years of direct experience managing Paid Search campaigns, with a proven record of success in Google Ads.

• Demonstrated success in managing multiple large-scale accounts or portfolios, preferably in an agency or multi-client setting.

• Excellent analytical abilities with experience using tools such as Google Analytics, Looker Studio, Excel/Google Sheets, and platform-specific reporting dashboards.

• Comprehensive understanding of search engine marketing principles, including bidding strategies, match types, audience targeting, conversion tracking, and attribution models.

• Outstanding communication and presentation skills, capable of transforming complex data into clear, actionable insights for both internal and external stakeholders.

• Highly organized and detail-focused, possessing strong project management skills and the ability to prioritize across various deadlines and portfolios.

• Creative thinker with a commitment to developing and executing strategies that yield results.

• Ability to identify opportunities for improvement through the analysis of business challenges.

• Enthusiasm for creative marketing trends, with a proven ability to execute campaigns based on consumer insights that receive recognition.

• Natural collaborator with strong relationship-building abilities, capable of aligning internal and external partners around common goals.

• Nice to have: Strong grasp of SEO best practices and the relationship between paid and organic search.

• Experience with paid social media advertising platforms (e.g., Meta/Facebook/Instagram ads).

• Familiarity with cross-channel attribution, conversion modeling, or setting up complex tracking (e.g., Conversions API, server-side tracking, Google Ads Data Hub).

• Experience with the creative development process, either client-side or agency-side.

• Background in working with or leading other digital media channels (omni-channel campaigns).

• Experience launching and working with Google’s demand generation and Pmax platforms.

• Project management experience.

• Bachelor’s degree in marketing or a related field.

• Proficiency in G Suite and/or MS Office applications.

🏝️ Benefits

• Comprehensive total rewards package, including competitive salary and bonus structures.

• Minimum of 3 weeks of vacation.

• Flexible benefits plan tailored to meet the needs of you and your family.

• The option to work in-office, remotely, or a combination of both, depending on the role's requirements.

• Generous company-matched pension plan.

• Share purchase programs available.

• Opportunities to give back to the communities where we work, live, and serve.

• Career advancement and learning & development opportunities to enhance your skill set.

• And much more …