Senior Marketing Manager, Therapy Awareness – Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation and implementation of thorough therapy awareness initiatives that enhance understanding, consideration, and demand for Saluda’s therapy among specific clinical audiences.

• Convert clinical data, health economic insights, and patient outcome information into clear, compliant messaging and educational initiatives.

• Collaborate with Clinical, Medical Affairs, and Health Economics teams to guarantee accurate and engaging disease state education.

• Create multi-channel awareness campaigns, including live events, peer-to-peer education, digital tools, and analytics-driven engagement strategies.

• Design and implement scalable field marketing programs that align with sales objectives across various regions and launch phases.

• Act as the primary marketing liaison for the field sales organization, ensuring alignment with priorities and consistent execution.

• Develop tools and programs for field deployment, including regional meeting content, speaker programs, workshops, and local engagement initiatives.

• Establish feedback mechanisms with sales leadership and field teams to continually enhance programs and materials.

• Set success metrics and KPIs for therapy awareness and field marketing initiatives.

• Evaluate performance data to measure impact, extract insights, and refine strategies.

• Effectively manage budgets to ensure high ROI and resource optimization.

⛳️ Requirements

• A bachelor's degree is required; an MBA or advanced degree is preferred.

• Over 7 years of marketing experience in medical devices, pharmaceuticals, or healthcare technology.

• Demonstrated experience in leading therapy or disease-state awareness initiatives.

• Strong expertise in field marketing, sales enablement, and commercial execution.

• Experience in supporting product launches and commercialization during growth stages.

• Proven ability to work across functions in a regulated environment.

🏝️ Benefits

• Saluda Medical values diversity and equal opportunity.

• We are dedicated to creating a team that reflects a variety of backgrounds, perspectives, and skills.

• We believe that people are the foundation of our inspiration and innovation.