Senior Marketing Analytics Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish the groundwork for effective marketing and growth strategies.

• Evaluate and rectify the current tracking and attribution configurations: pixels, consent management, and data inconsistencies among advertising platforms, CRM, and backend systems.

• Cultivate a comprehensive understanding of customer demographics – regions, products, and usage patterns.

• Conduct preliminary analyses to address specific inquiries and identify quick wins where optimizations can yield immediate results.

• Systematically enhance marketing analytics by investigating customer journeys and funnels, performing segmentation and cohort analyses, pinpointing churn factors, and modeling LTV across various channels and customer segments.

• Convert insights into actionable strategies and serve as a collaborative partner for marketing, product management, and other stakeholders.

• Integrate customer intelligence into decision-making processes through automated analyses, alerts, and predictive methods (e.g., churn or LTV forecasts).

⛳️ Requirements

• Proven experience with multi-channel marketing data (paid advertising, affiliate marketing, CRM) in subscription-based business environments.

• Strong understanding of marketing attribution, performance metrics (ROI, CAC/LTV, marketing mix), and their inherent limitations.

• Practical experience with tracking configurations (GA4, Google Tag Manager, server-side tracking, consent mode).

• Excellent SQL skills for independent data analysis and evaluation.

• Familiarity with funnel, customer journey, and cohort analyses.

• Proficient use of BI tools and dashboards (e.g., Looker Studio, Tableau, or Power BI).

• Experience in the subscription sector (highly preferred).

• Knowledge of the hosting, telecommunications, or similar tech/platform industries (desirable).

🏝️ Benefits

• Work in a manner that suits your lifestyle – Remote or hybrid options with flexible hours to support a healthy work-life balance, including the same technical equipment at home as in the office.

• Experience true freedom – Opportunities for workations across the EU and at our summer office in Mallorca.

• Stay active and healthy – Access to EGYM Wellpass and thousands of fitness and wellness facilities.

• Enjoy exclusive perks – Attractive discounts on various products and services through our corporate benefits program.

• Recharge your energy – 30 days of vacation plus additional days off on Christmas Eve and New Year’s Eve.

• Give back – An extra day off to participate in social activities during our Volunteer Day.

• Make an impact – Take charge and bring your ideas to fruition with genuine creative freedom.

• Keep growing – Access to individual professional and personal development opportunities within an innovative tech environment.

• Feel at ease in your workspace – Modern, conveniently located offices throughout our European sites.

• Be part of a diverse team – Work within an international environment enriched by diversity.

• Create lasting memories – Participate in unforgettable company events and team activities.