Senior Manager, Developer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the go-to-market strategy for Bluehost's agentic developer platform, which encompasses AI Agents, MCP-native tools, and vibe-coded App infrastructure.

• Create unique positioning and messaging that resonates with developers who are building and hosting autonomous, AI-driven experiences on Bluehost.

• Identify and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native creators — and customize GTM strategies accordingly.

• Keep a pulse on the competitive developer platform landscape and continuously refine Bluehost's position against new agentic infrastructure entrants.

• Build and nurture a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks.

• Design and facilitate developer programs, including early access, beta initiatives, hackathons, and advisory councils.

• Identify, recruit, and support developer advocates and technical champions who can genuinely represent Bluehost within the broader agentic ecosystem.

• Foster strategic partnerships with AI tool providers, framework communities, and developer platforms to broaden Bluehost's ecosystem presence.

• Manage the developer content strategy — encompassing documentation, tutorials, quick starts, sample applications, and API references — to enable developers to build and deploy more efficiently on Bluehost.

• Collaborate with Engineering and Product teams to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear and engaging narratives for developers.

• Develop technical use cases and reference architectures that demonstrate the potential of Bluehost's agentic infrastructure.

• Lead cross-functional developer launches — from private beta to general availability — ensuring strong developer adoption, activation, and ongoing engagement.

• Define and monitor developer-specific success metrics, including registrations, API activations, time-to-first-call, and contributions to the ecosystem.

• Design onboarding experiences and activation sequences that minimize friction and expedite the transition from signup to a deployed agentic application.

• Collaborate with Growth and Lifecycle teams to create developer acquisition and retention strategies across online, community, and partnership channels.

• Represent Bluehost at significant developer conferences, AI summits, and agentic platform events — including through speaking engagements, sponsorships, and hands-on workshops.

• Plan and execute developer events owned by Bluehost, such as virtual demos, office hours, and collaborative build sessions.

• Enhance Bluehost's presence and credibility in agentic developer communities, including GitHub, Hugging Face, Discord, and developer-centric social media channels.

• Shape external narratives around Bluehost's agentic platform vision through thought leadership, public relations, and developer-focused content.

⛳️ Requirements

• 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, preferably within an AI, agentic, or developer platform organization.

• Comprehensive understanding of how developers discover, assess, and adopt new platforms and APIs — particularly with respect to agentic and AI-native tools.

• Technical fluency that allows for credible engagement with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations, as well as articulating architectural trade-offs.

• Proven success in building and scaling developer communities, programs, and ecosystems from inception.

• Experience in launching developer-facing products or platforms and driving measurable adoption, activation, and engagement.

• Strong content instincts — capable of developing and overseeing technical tutorials, documentation, use cases, and developer narratives that resonate with builders.

• Data-driven mindset for evaluating developer program effectiveness, with experience in defining and tracking developer funnel KPIs.

• Exceptional cross-functional collaboration skills — comfortable partnering with Marketing, Engineering, Product, AI/Data, and GTM teams.

• Excellent communication and storytelling abilities, with proficiency in engaging both technical developer audiences and non-technical business stakeholders.

🏝️ Benefits

• Excellent Health Insurance options tailored to your needs.

• Health Savings Account (HSA).

• Medical coverage.

• Dental insurance.

• Vision coverage.

• Matching 401K plan.

• Life, Accidental Death & Dismemberment (AD&D), Short-Term Disability (STD), and Long-Term Disability (LTD) insurance.

• Tuition reimbursement.

• Pet insurance.

• Generous vacation policy.

• Emphasis on work-life balance.

• Diversity and inclusion initiatives.

• Affinity groups for global networking.