Senior Digital Marketing Manager

This is a fully remote position, open to applicants in California, +18 more states.

📋 Description

• Spearhead the strategy and implementation of paid media across various platforms, including Google Ads, Meta, YouTube, and emerging channels, to enhance acquisition, engagement, and donations.

• Take ownership of campaign planning, budget distribution, performance enhancement, and ROI across all paid channels.

• Create audience targeting, retargeting, and conversion strategies to boost efficiency and scale outcomes.

• Design and oversee comprehensive digital strategies that transform awareness into actionable results and conversions.

• Direct the SEO and SEM strategy to elevate visibility, drive traffic, and achieve high-intent conversions.

• Enhance website performance, landing pages, keyword strategy, technical SEO, and user experience journeys.

• Implement digital fundraising strategies aimed at increasing donor acquisition, retention, and revenue.

• Manage performance reporting across channels, translating data into actionable insights.

• Lead and mentor a digital marketing team across paid media, SEO, and social media channels.

⛳️ Requirements

• Over 8 years of experience in digital marketing, demonstrating progressive ownership of growth and performance channels.

• Proven track record of successfully leading paid media strategies that deliver measurable results in acquisition and conversion objectives.

• Strong knowledge in SEO, SEM, Google Ads, Meta Ads Manager, GA4, and digital analytics tools.

• Experience in enhancing conversion rates through testing, audience segmentation, and optimizing user journeys.

• Proficient in managing budgets and optimizing expenditures for maximum ROI.

• Demonstrated experience in people management, with a history of successfully coaching and developing direct reports.

• Excellent project management abilities with the capacity to prioritize tasks in a fast-paced setting.

• A mission-driven mindset that balances empathy with performance expectations.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans designed to ensure accessibility and financial peace of mind.

• Employer-sponsored HSA contributions.

• Generous paid time off, sick leave, and 19 paid holidays, including a winter break.

• 12 weeks of fully compensated parental leave following 26 consecutive weeks of employment.

• Monthly stipends for internet and mental health support.

• Annual wellness stipend.

• Stipends for home office needs and professional development.

• 403(b) retirement plan with employer contributions.

• Opportunity for a sabbatical after three years of service.