Senior Digital Marketing Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development of comprehensive digital marketing strategies that align with client business goals and key performance indicators (KPIs).

• Implement, oversee, and enhance campaigns across various platforms, including Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels.

• Examine campaign, website, and conversion data to uncover insights, trends, and areas for optimization.

• Create recommendations to enhance acquisition, engagement, conversion, and retention metrics.

• Construct and maintain campaign reporting dashboards, visualizations, and performance summaries suitable for executive review.

• Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute unified marketing initiatives.

• Leverage AI tools and frameworks to enhance and scale capabilities in daily operations.

• Engage directly in client meetings, delivering updates on campaigns, insights, performance trends, and optimization suggestions.

• Assist in media planning, audience targeting, testing strategies, budget allocation recommendations, and pacing.

• Execute and evaluate A/B testing initiatives across campaigns, audiences, creatives, and landing pages.

• Ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks.

• Stay informed on industry trends, platform modifications, and emerging digital marketing opportunities.

• Support Account-Based Marketing (ABM) initiatives and campaign implementation when relevant.

• Manage multiple campaigns and client priorities concurrently in a dynamic agency setting.

⛳️ Requirements

• 4–6+ years of experience in digital marketing, paid media, or media planning.

• Growth Mindset: seeking a culture of experimentation by testing new digital strategies and scaling successful outcomes.

• Agency or consulting experience is strongly preferred.

• Practical experience managing campaigns across Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, and YouTube.

• Familiarity with analytics and reporting platforms such as Google Analytics / GA4, Adobe Analytics, Looker Studio / Data Studio, Tableau, or other similar BI tools.

• Strong analytical capabilities with the ability to convert data into actionable business insights.

• Experience in presenting findings and recommendations to both clients and internal stakeholders.

• Proficient in Excel/data analysis, including pivot tables, formulas, and data manipulation.

• Exceptional communication, organizational, and collaboration skills.

• Ability to juggle multiple priorities and client engagements effectively while taking ownership of tasks.

• Bachelor’s degree is preferred.

🏝️ Benefits

• We provide competitive benefits packages.

• Retirement savings plans (401K) and vacation programs are available.

• A work environment that fosters networking and collaboration across clients and various business functions.

• Active engagement with expert internal team members to enhance skill sets and promote career development.