Senior Digital Analyst, Ad Monetization

This is a fully remote position, open to applicants in Belgium.

📋 Description

• Enhance advertising revenue by pinpointing opportunities and resolving hidden challenges through innovative data design, analysis, experimentation, and close collaboration with the cross-functional Ads team to drive revenue growth.

• Report to the Monetization team and work closely with Product, Data, and Finance to ensure accurate data, tracking, and reporting are established to support decision-making and revenue advancement.

• Within the first month: Gain an understanding of CrazyGames’ product offerings, ad technology stack, and key performance metrics.

• Within three months: Be able to independently query and validate datasets using SQL; identify immediate opportunities to enhance data quality and revenue insights; conduct revenue reconciliation and discrepancy analysis across different systems and partners; ensure stakeholders receive reliable and actionable reporting; start identifying optimization opportunities through data analysis.

• Within six months: Identify revenue leakage, inconsistencies, and performance issues using automated alerts and dashboards; take ownership of the design and validation of event tracking and measurement frameworks; collaborate on yield optimization initiatives by delivering in-depth analysis and insights.

• Within twelve months: Become a pivotal contributor to data-driven monetization strategies and decision-making; guarantee top-tier reporting and visualization throughout the organization; serve as a trusted partner to leadership on analytics, measurement, and revenue performance.

⛳️ Requirements

• Relevant experience in a comparable role, whether at a publisher, agency, or ad tech company, with a solid understanding of programmatic advertising and monetization data.

• Proficient SQL skills (essential).

• Experience with BI tools (e.g., Preset, Burt, Looker).

• Comfortable navigating the complete data stack: extraction, cleaning, manipulation, and reporting.

• Familiarity with digital analytics tools (e.g., GA4, GAM).

• Adept at working with imperfect, non-prepared data and constructing reliable datasets.

• Naturally curious and inquisitive, eager to understand the workings of every aspect and how improvements can be made.

• Possess a keen eye for both detail and the overarching context.

• Ability to recognize patterns in substantial data sets and enjoy detective work when something seems amiss.

• Excellent communication skills to convert complex data into actionable insights.

• Comfortable collaborating across functions with product, engineering, ads, and finance teams.

• Nice to have: Background in mathematics, statistics, or a related discipline.

• Experience with optimization algorithms (e.g., multi-armed bandits, experimentation frameworks).

• Experience building or working with custom tracking systems.

🏝️ Benefits

• Significant responsibility and autonomy.

• Flexible working hours and locations.

• Team retreats: we organize a week-long event in various locations across Europe once or twice a year. We cover transportation and accommodation so you can enjoy time with the team.

• The chance to play games and consider it part of your work.