Senior Data Analyst, Marketing Focus

This is a fully remote position, open to applicants in Poland.

📋 Description

• Conduct in-depth analysis of revenue, contribution margin, customer acquisition cost (CAC), lifetime value (LTV), refund behaviors, and acquisition efficiency across various channels and regions.

• Collaborate closely with the Growth and Paid Media teams to assess channel performance and optimize budget distribution.

• Create cohort analyses, funnel analyses, attribution logic, and frameworks for performance monitoring.

• Detect revenue losses, operational inefficiencies, and potential growth avenues through comprehensive analysis.

• Transform complex datasets into straightforward business recommendations for the leadership team.

• Develop scalable reporting and KPI frameworks utilizing a modern data warehouse environment.

• Assist in forecasting, anomaly detection, experimentation analysis, and initiatives that support decision-making.

• Work in partnership with Data Engineering to enhance data quality, modeling processes, and infrastructure.

• Utilize AI-driven workflows and tools to expedite analytics, SQL development, documentation, and improve operational efficiency.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in Marketing Analytics, Growth Analytics, Product Analytics, or Performance Analytics.

• Significant experience supporting ecommerce, direct-to-consumer (DTC), business-to-consumer (B2C), or consumer-centric enterprises.

• Advanced proficiency in SQL, including joins, window functions, cohort logic, attribution analysis, and querying large datasets.

• Experience working with warehouse-based analytics platforms like BigQuery, Snowflake, Redshift, or comparable environments.

• Familiarity with business intelligence and visualization tools such as Looker, Tableau, or Looker Studio.

• Comprehensive understanding of ecommerce unit economics, including CAC, return on ad spend (ROAS), marketing efficiency ratio (MER), LTV, payback periods, contribution margins, and funnel performance.

• Experience collaborating with Paid Media, Growth, or Marketing teams on performance analysis and optimization efforts.

• Proven record of ownership over analytical projects with quantifiable business outcomes.

• Ability to operate independently in ambiguous and fast-paced settings.

• Practical experience with AI tools like ChatGPT, Claude, Cursor, Copilot, or similar in analytics workflows.

• Excellent written and verbal communication skills in English.

🏝️ Benefits

• Fully remote position.

• Open to candidates located in Europe.

• Competitive compensation and benefits based on experience.