Senior Creative Copywriter – Food & Beverage

📋 Description

• The role will initially focus on campaigns for Europe.

• Development and evolution of brand platforms: value proposition, positioning, narrative territory, tone, message architecture, and manifesto.

• Construction of long-term brand narratives that support campaigns, launches, and activations under a unified thread.

• Identification of reinvention opportunities in established brands: detecting where the narrative falls short and proposing evolutions with insight.

• Development of creative concepts, key messages, claims, and narratives tailored by channel and market, understanding each brand's positioning context.

• Translation of initiatives and concepts into clear, strategic multi-channel mechanics, ensuring each activation reinforces the brand system.

• Writing and designing persuasive, clear, and actionable presentations capable of defending brand thinking to the client.

• Conversion of strategic ideas into ready-to-use deliverables, synthesized to facilitate the client's decision-making process.

• Work with speed, judgment, and organization in urgent contexts and progressively defined briefs.

• Close collaboration with creative direction, design, and account management to ensure narrative, visual, and strategic coherence.

• Intensive use of AI tools as an ideation accelerator, creative amplifier, time saver, and production support, while maintaining creative and commercial criteria.

⛳️ Requirements

• A minimum of 5 years of experience as a Copywriter or Senior Creative Copywriter in an agency or demanding creative environment, with demonstrable experience in building and developing brands (not just campaigns).

• Proven experience in the Food & Beverage sector.

• Proficiency in presentation and production tools such as Gamma (main platform), Google Slides, Freepik Space, and other necessary tools to accelerate ideation and production will be valued.

• Practical mastery of AI applied to the creative process (ideation, exploration, synthesis, prototypes).

• A portfolio showcasing brands that have been built or evolved comprehensively, not just isolated pieces or campaigns.

• Demonstrable experience presenting ideas and campaigns to clients.

• Ability to work completely independently, without the need for constant supervision.

• Strong marketing judgment and commercial focus.

• High ability to synthesize, organize, and maintain narrative clarity.

• Speed of execution without sacrificing quality or strategic focus.

• Collaborative, solution-oriented mindset focused on delivery.

🏝️ Benefits

• Full-time freelance collaboration model with a high level of autonomy.

• Flexibility to organize your time and balance with other projects.

• Participation in comprehensive campaigns for relevant brands.

• Collaboration with a multidisciplinary, dynamic, and constantly evolving creative team.

• An environment that values initiative, talent, and the ability to solve real challenges.