Senior Content Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement content marketing strategies that are aligned with business objectives, product launches, demand generation priorities, and regional growth targets across EMEA.

• Create content frameworks that promote awareness, engagement, pipeline development, customer expansion, and thought leadership goals.

• Identify emerging trends in the industry, buyer challenges, market opportunities, and competitive dynamics to guide content priorities and messaging.

• Collaborate with Product Marketing, Demand Generation, and Brand teams to ensure that content aligns with broader go-to-market strategies and corporate narratives.

• Contribute to the creation of executive thought leadership, industry insights, and strategic narratives that enhance Rithum’s market position.

• Plan, create, edit, and publish various types of content, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content.

• Act as a hands-on writer and editor, upholding high standards for quality, clarity, consistency, and brand voice.

• Convert complex industry topics, product capabilities, and customer success stories into engaging and accessible content.

• Develop content that addresses both regional priorities and broader company initiatives.

• Collaborate with internal subject matter experts, customers, and industry stakeholders to produce credible and distinctive content.

• Build strong relationships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges.

• Engage in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content creation.

• Transform field feedback and customer insights into content that enhances sales effectiveness, buyer engagement, and pipeline progression.

• Create sales enablement content that aids in prospecting, opportunity advancement, and customer expansion efforts.

• Develop and implement SEO, GEO, and Answer Engine Optimization (AEO) strategies that enhance discoverability across traditional search engines and AI-driven platforms.

• Optimize content for both human audiences and AI-assisted discovery experiences.

• Monitor content performance using metrics such as engagement, pipeline influence, search visibility, AI citation, and conversion rates.

• Utilize analytics, experimentation, and performance insights to continuously enhance content effectiveness and investment decisions.

• Collaborate with Demand Generation and Marketing Operations teams to assess content contributions across the buyer journey.

• Use AI-enabled tools to expedite content ideation, research, drafting, content repurposing, and workflow efficiency.

• Establish best practices for integrating AI into content development while preserving editorial quality, factual accuracy, and brand integrity.

• Identify emerging opportunities in AI-driven search, content discovery, and buyer behavior.

• Act as a champion for innovative content practices that enhance efficiency, scalability, and business impact.

⛳️ Requirements

• Over 8 years of B2B content marketing experience, particularly within SaaS, eCommerce, retail technology, or similar technology sectors.

• Proven track record in developing and executing content strategies that enhance brand awareness, drive demand generation, and promote revenue growth.

• Outstanding writing, editing, storytelling, and content development capabilities across diverse formats and audiences.

• Strong comprehension of B2B buyer journeys, sales processes, and revenue marketing principles.

• Experience in close collaboration with Sales, Product Marketing, Demand Generation, and Customer Success teams.

• Demonstrated proficiency in utilizing AI-enabled tools as part of content creation, research, optimization, and distribution workflows.

• Familiarity with SEO, GEO, AEO, content discoverability, and digital content performance best practices.

• Experience in using marketing automation, CRM, analytics, and content performance platforms.

• Excellent communication, stakeholder management, and influence skills.

• Over 10 years of B2B content marketing experience.

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related discipline.

• Experience in marketing to enterprise brands, retailers, eCommerce organizations, or digital commerce leaders across EMEA.

• Background in developing executive thought leadership and strategic narrative frameworks.

• Familiarity with Marketo, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar marketing technologies.

• Experience contributing to AI visibility, structured content, answer engine optimization, or emerging AI search strategies.

• Experience in supporting international or multi-region go-to-market organizations.

🏝️ Benefits

• Enhanced Private Medical Insurance and a Health Cash Back Plan.

• Life insurance & disability benefits.

• Pension plan with a 4% Company match.

• Competitive time off package including 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day.

• £45/month Remote work stipend for internet expenses.

• Access to wellbeing tools such as the Calm App and an Employee Assistance Program.

• Professional development stipend and learning opportunities to help you build the skills and connections necessary for career advancement.

• Charitable contribution match per team member.