Senior Analyst

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and execute measurement frameworks for social media initiatives, establishing KPIs and success metrics.

• Clearly differentiate between observations or facts and insights.

• Track and assess social media performance, utilizing data to detect trends, patterns, and opportunities for enhancement.

• Create structured, "client-ready" presentations that outline the analysis, decision-making process, and outcomes leading to strategic recommendations.

• Provide mentorship and enhance the technical and analytical skills of junior analysts over time, nurturing a culture of excellence.

• Analyze complex data sets to guide business decisions.

• Recognize patterns and trends, producing actionable insights to refine marketing and advertising strategies.

• Serve as the trusted first point of contact for the I&M department, building trust through consistent delivery and engaging communication.

• Collaborate extensively with Strategy teams to formulate research plans that reveal target audience behaviors and unexplored category opportunities.

• Generate detailed reports and visualizations that effectively communicate key findings to stakeholders.

• Routinely utilize AI within Google Workspace and employ NotebookLM to analyze extensive research data, identifying strategic opportunities within social listening reports.

• Actively suggest innovative methods to integrate AI-driven insights into the R&I process and aid in developing customized AI persona agents for audience testing.

⛳️ Requirements

• Over 4 years of experience in social media analytics or a related field.

• Bachelor’s degree in Marketing, Communications, Statistics, or a related discipline.

• Strong expertise in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics).

• Proficient in various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

• Exceptional analytical and problem-solving abilities, with a talent for translating data into actionable insights.

• Strong communication and presentation skills, capable of conveying technical concepts to non-technical audiences.

• Solid understanding of data analytics and content performance metrics.

• Fluent in both English and Spanish.

• Effective communication and collaboration abilities.

🏝️ Benefits

• At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, particularly those not typically embraced by the advertising industry. Learn more about our culture and our work.

• Let’s create amazing things together. Apply now!

• **We Are Social is an equal opportunity employer, dedicated to providing employment opportunities without regard to race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, as per applicable federal, state, and local laws. For California applicants, you can view We Are Social's Privacy Notice for California Employees and Job Applicants at this link.