Senior AI Creative Producer – Facebook Ads, Vertical Video

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Observing and evaluating competitors' creative strategies within the global HR-tech and AI product sectors.

• Conducting research on target demographics, needs of candidates/employers, challenges, and insights.

• Assessing performance metrics (CTR, CPA, CPM, ROAS, etc.) and pinpointing opportunities for growth.

• Developing tasks for static creatives and scripting for video/UGC and static banners.

• Formulating test hypotheses and executing experiments across various advertising platforms.

• Overseeing creative projects from conception to completion: drafting briefs, ensuring quality control, and adhering to deadlines.

• Evaluating the effectiveness of creatives and advertising campaigns.

• Generating insights to enhance visuals, messaging, and creative strategies.

• Proposing hypotheses and methodically testing innovative approaches.

⛳️ Requirements

• A minimum of 2 years' experience as a Creative/Marketing Producer in an IT product company, digital agency, or performance marketing setting (specifically with Facebook ads video, vertical format).

• Proficient in analyzing key performance indicators and suggesting improvement hypotheses.

• Strong research capabilities: understanding audiences, competitors, and products.

• Familiarity with advertising platforms (Facebook, TikTok, Google) and principles of performance marketing.

• Expertise in static and video production from initial concept to final approval.

• A portfolio that demonstrates successful creative projects.

• Proficient communication skills in both English and Russian.

• Exceptional communication abilities, with a talent for articulating ideas clearly to the team.

🏝️ Benefits

• An AI-centric organization — AI is integral to our identity, not just a side project.

• Marketing driven by a growth mindset, comprised of some of the industry's finest specialists.

• Flexible remote work options.

• An opportunity to impact product growth through high-performing creative outputs.

• A culture that embraces experimentation — we conduct tests boldly, frequently, and rapidly.

• A collaborative environment that encourages initiative and creative thought.

• Data-informed decision-making processes.

• Competitive annual remuneration ($30,000–40,000), along with paid sick leave and vacation (38 days off).

• An opportunity to cultivate a strong portfolio for a globally recognized AI product.