Salesforce Marketing Cloud, Loyalty Management Technical Architect

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Serve as a reliable advisor to clients, assisting them in aligning their business goals with Salesforce functionalities.

• Facilitate or assist in discovery sessions, workshops, requirements gathering, process mapping, and discussions related to solution design.

• Convert customer requirements into functional specifications, user stories, journeys, loyalty rules, campaign flows, and suggested solutions.

• Aid in the design and execution of Marketing Cloud solutions, encompassing segmentation, journeys, campaign orchestration, personalization, automation, and channel execution.

• Assist in the design and execution of Loyalty Management features, including loyalty program framework, tiers, points, benefits, promotions, vouchers, member engagement, business regulations, and Loyalty Automations.

• Provide industry insights during customer discussions, particularly concerning customer lifecycle, retention, engagement, personalization, and loyalty strategies.

• Work alongside architects and technical teams to confirm the feasibility of solutions, integrations, data requirements, and best practices for the platform.

• Support clients in adopting new functionalities and enhancing the business value of their Salesforce investment.

• Clearly and systematically document requirements, solution choices, risks, assumptions, and recommendations.

• Engage in continuous learning about Salesforce products, industry developments, AI-driven customer engagement, and emerging platform capabilities.

⛳️ Requirements

• Over 3 years of experience in loyalty, marketing, customer engagement, marketing automation, consulting, or digital transformation initiatives.

• Practical or functional experience with at least one of the following: Salesforce Marketing Cloud, Salesforce Loyalty Management, marketing automation platforms, loyalty platforms or operations, campaign management, personalization, segmentation, or customer engagement platforms.

• Strong consultative abilities — adept at listening, structuring challenges, asking insightful questions, and steering clients towards actionable solutions.

• Solid understanding of marketing, loyalty, customer lifecycle, segmentation, personalization, retention, or engagement strategies.

• Capable of communicating effectively with both business and technical stakeholders.

• Skilled at simplifying complex concepts into approachable, business-friendly explanations.

• Demonstrates strong ownership, curiosity, adaptability, and a desire to learn.

• Proficient in documentation and presentation skills.

• Proficiency in English and Spanish; Portuguese is advantageous depending on the region.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities