Retention Marketing Manager – Email, SMS

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Afina’s email and SMS retention strategy from start to finish.

• Develop and enhance flows in Klaviyo, including welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, and more.

• Initiate high-impact campaigns that generate revenue on a weekly basis.

• Create advanced segmentation and tailored customer journeys.

• Conduct rigorous A/B testing on copy, offers, creatives, send times, and CTAs.

• Enhance retention, lifetime value, deliverability, and revenue per recipient.

• Manage filter replenishment lifecycle campaigns.

• Collaborate closely with growth, creative, and customer experience teams to rapidly scale retention efforts.

⛳️ Requirements

• Minimum of 3 years in email/SMS marketing for direct-to-consumer or e-commerce brands.

• Extensive experience with Klaviyo.

• Demonstrated success in driving measurable retention and revenue growth.

• Strong copywriting skills and a knack for conversion.

• Data-driven approach with robust analytical capabilities.

• Ability to perform efficiently in a fast-paced startup environment.

• Highly organized, proactive, and dedicated to achieving performance goals.

🏝️ Benefits

• Competitive salary, bonuses, and potential for equity growth.

• Flexible remote work options.

• Complimentary Afina products and employee discounts.