Retention Manager / Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Create and implement email retention strategies that enhance customer involvement, encourage repeat purchases, and boost lifetime value.

• Develop and refine automated email workflows, including welcome series, onboarding processes, nurturing campaigns, abandoned cart notifications, win-back strategies, and re-engagement initiatives.

• Segment audiences and tailor messaging based on customer behavior and their stage in the lifecycle.

• Track campaign performance and evaluate key metrics such as open rates, click-through rates, conversions, retention, and churn.

• Perform A/B testing to continually enhance email content, subject lines, timing, and customer journeys.

• Work in collaboration with our creative, content, design, and account management teams to create impactful campaigns for various clients.

• Stay updated on email marketing trends, deliverability best practices, and advancements in CRM technology.

⛳️ Requirements

• A minimum of 3 years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.

• Demonstrated experience in managing and optimizing automated email campaigns.

• Practical experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or comparable tools.

• Strong grasp of customer segmentation, personalization, and lifecycle marketing strategies.

• An analytical approach with the ability to interpret campaign data and convert insights into actionable strategies.

• Exceptional project management and communication skills, with a capacity to excel in a dynamic agency environment.

• Experience with e-commerce, SaaS, or digital-first brands is advantageous.

🏝️ Benefits

• Fully remote position with adaptable working hours.

• Global Impact: Witness your designs come to fruition across significant international markets.

• Opportunities for growth and development within a cooperative, innovative team.

• A culture that prioritizes creativity, precision, and measurable outcomes.