Product Localisation Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of Canva’s product and localization strategy for India, emphasizing user growth and experience across various languages.

• Contribute to the product roadmap tailored for India, which includes features, payment methods, authentication workflows, and other market-specific initiatives.

• Analyze the active user and subscription funnels to pinpoint opportunities for enhancing activation, engagement, and conversion.

• Assess and modify global messaging, campaigns, and product experiences to resonate with Indian users across diverse regions and languages.

• Offer cultural and linguistic insights to global teams to guide product, content, and marketing decisions.

• Manage projects to foster cross-functional collaboration on localization efforts: Marketing, Content, SEO, and Product.

• Cultivate relationships with external localization partners and collaborate with linguists, translators, and the in-house Language Manager to ensure clarity, cultural relevance, and consistency across all Indian-language experiences.

• Collaborate to develop and refine style guides, tone of voice principles, and best practices for the region.

• Assist in prioritizing localization investments across languages and regions based on impact, scale, and user needs.

⛳️ Requirements

• Over 5 years of experience in product, growth, or localization roles within a fast-paced SaaS or product-led company.

• A strong product and growth mindset, with an understanding of how India’s language ecosystem (including regional languages and English usage patterns) affects user behavior and product adoption.

• Solid understanding of content and UX copy, including the ability to write and tailor English-language messaging for Indian users across product and growth platforms.

• Experience in cross-functional collaboration and influencing stakeholders in product, marketing, content, and regional teams.

• Proficient in English, with strong skills in at least one major Indian language.

• Familiarity with multiple Indian languages is a significant advantage.

• Comfortable navigating ambiguity and scaling solutions in complex, multi-market settings.

• A strategic thinker who is equally prepared to engage in hands-on execution.

• A genuine passion for Canva’s mission to empower the world to design.

🏝️ Benefits

• Flexible, remote-friendly ways of working.