Performance Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Search & Social Ad Copywriting Focused on Conversions: Create high-intent headlines and descriptions for Google Ads (RSA) that enhance Quality Score and reduce CPA. Develop engaging ad copy for Meta, LinkedIn, and various social platforms.

• High-Conversion Landing Page Creation: Design the narrative structure and write copy for landing pages that maintain "message match" with the ad and effectively convert traffic at every funnel stage.

• Conversion Rate Optimization (CRO): Continuously A/B test headlines, CTAs, and hooks. Analyze performance data to refine successful copy and eliminate underperforming assets.

• Multi-Channel Script Development: Draft impactful scripts for both short-form and long-form video advertisements.

• Collaborative Strategic Efforts: Work in close partnership with Ads managers and designers to ensure the creative vision is in harmony with technical targeting and visual aspects.

⛳️ Requirements

• 3–5 Years of Relevant Experience: Demonstrated success in a performance marketing agency or a rapidly growing B2B brand.

• Native English Proficiency: Exceptional written and verbal communication skills in English.

• Understanding of the US Market: Proven experience and a deep knowledge of the US market.

• A "Conversion-First" Approach: You differentiate between "clever" copy and "converting" copy. You grasp consumer psychology and triggers.

• Technical Proficiency: Familiarity with Google Ads interfaces, landing page builders, and fundamental SEO principles.

• Data Savvy: You are comfortable with numbers. You can analyze a dashboard, identify a high bounce rate, and know precisely how to rewrite the hero section to address it.

• Proven Portfolio of Success: You have a record of achievements. You can present campaign metrics, before-and-after copy examples, or case studies that illustrate a direct increase in conversions.

• Working Hours Overlap: At least 4 hours of daily overlap with the CET timezone.

🏝️ Benefits

• International health insurance: Comprehensive coverage in most countries, with a monthly payout option available in select regions where coverage is limited.

• Company-sponsored retreats: Once a year, we come together for a week of work, learning, and enjoyment.

• 31 days of vacation (including public holidays): We encourage you to disconnect and rejuvenate!

• 12 paid sick days: For your physical and mental health, no doctor's note needed. Parents can use these days to care for their ill children.

• 4 creative days: One paid day off per quarter dedicated to engaging in creative and enjoyable activities.

• 12 parental days: Enjoy one paid day off each month to cherish time with your children.

• Parental leave: 100% paid leave for welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption.

• Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your child, whether through birth or adoption.

• Joy Budget: An annual allocation to spend on what brings you happiness, starting at $1,000 per year and increasing over time.

• MacBook and other essential tools: Provided to ensure you can perform your job efficiently.