Copywriter

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Create 12–14 email campaigns monthly that align with seasonal themes, product narratives, and business objectives.

• Craft engaging subject lines, email content, and calls-to-action that enhance engagement and boost conversions.

• Maintain consistency in messaging and the brand's voice across all email communications.

• Assist in lifecycle marketing efforts through well-thought-out email content.

• Generate 20–40+ distinct variations of Meta ad copy each month.

• Produce Google Ads search copy and sitelinks aimed at enhancing campaign effectiveness.

• Work collaboratively with marketing teams to test and refine messaging via A/B testing.

• Create product descriptions that convey value and aid conversion objectives.

• Develop website copy, landing page content, and messaging for microsites.

• Write social media captions and content related to campaigns.

• Formulate messaging for brand partnerships, influencer campaigns, and promotional launches.

• Collaborate with leadership to enhance and solidify the company’s brand voice.

⛳️ Requirements

• A minimum of 2 years of experience as a copywriter.

• Proven experience in writing email marketing campaigns.

• Background in creating paid advertising copy across various digital platforms.

• Experience in developing content for websites, landing pages, and product descriptions.

• Familiarity with supporting social media and SMS marketing efforts.

• Experience with marketing calendars, creative briefs, and multi-channel campaigns.

• Preferred experience in supporting consumer, lifestyle, fashion, luxury, or similar brands.

🏝️ Benefits

• Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.