Paid Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, implement, and oversee paid media campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and additional relevant channels.

• Enhance campaigns focusing on metrics such as CTR, CPL, CPM, ROAS, and LTV.

• Conduct daily monitoring of KPIs to identify areas for enhancement.

• Develop and execute audience targeting, remarketing, and lead nurturing strategies across the complete sales funnel.

• Partner with content, creative, and performance teams to create integrated campaigns.

• Experiment with and assess various creatives, copy versions, formats, and placements.

• Generate reports that provide strategic insights and recommendations for optimization.

• Keep abreast of trends, emerging tools, and market developments in paid media and growth.

⛳️ Requirements

• Demonstrated experience in paid traffic/performance marketing.

• Expertise in Google Ads, Meta Business Manager, GA4, Tag Manager, CRMs, and RD Station.

• Advanced proficiency in data analysis and interpretation.

• Strong understanding of the sales funnel, customer journey, and online consumer behavior.

• Highly organized, proactive, fast-paced, and entirely results-oriented.

• Intermediate to advanced skills in Excel.

• Experience in the real estate sector, particularly with campaigns for property developments (preferred).

• Capability to create strategic briefs for designers and copywriters (preferred).

• Familiarity with RD Station, Shopify, and other automation/e-commerce platforms (preferred).

• Google and Meta certifications (preferred).

🏝️ Benefits

• 100% Remote (Home Office).

• Remote work model.