Marketing Lead – Accounting AI, Process Automation

This is a fully remote position, open to applicants in Poland.

📋 Description

• Developing and implementing the go-to-market strategy for the AI accounting automation platform.

• Identifying and categorizing target audiences, including accounting firms, finance departments, and small to medium enterprise owners.

• Designing and executing lead generation initiatives, encompassing outbound efforts, content creation, paid advertising, and partnerships.

• Producing sales and marketing collateral such as presentations, one-pagers, and case studies.

• Collaborating with the founder and product team to establish positioning and communicate value effectively.

• Enhancing brand visibility within the accounting and fintech sectors.

• Tracking go-to-market metrics and quickly adapting strategies based on performance outcomes.

⛳️ Requirements

• Minimum of 4 years of experience in B2B marketing or a go-to-market position at a startup or scaleup.

• Demonstrated success in developing customer acquisition strategies rather than merely executing them.

• Capable of independently producing content and marketing materials.

• Possess an analytical mindset with a strong comfort level in handling data, performing hypothesis testing, and deriving conclusions.

• High degree of autonomy and the ability to function effectively in uncertain environments.

• Proficient in Polish and English at a C1+ level.

🏝️ Benefits

• A pivotal role in influencing the product's market presence from the outset.

• Close collaboration with seasoned founders and investors.

• Significant autonomy with opportunities for experimentation.

• Flexible cooperation model available (B2B or employment contract).

• Options for remote or hybrid work arrangements.