Marketing Data Analyst

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee and enhance the data flow across marketing, CRM, ecommerce, and analytics platforms.

• Establish and maintain integrations between tools using APIs, webhooks, and ETL pipelines.

• Ensure the cleanliness, accuracy, and reliability of data across all systems.

• Assist with architectural decisions as the company expands and the technological stack evolves.

• Develop and maintain dashboards to monitor CAC, LTV, ROAS, churn, conversions, and retention.

• Generate actionable insights from customer behavior and funnel data to inform growth strategies.

• Collaborate with lifecycle, creative, and leadership teams to address critical business inquiries using data.

• Define and standardize KPI frameworks throughout the organization.

• Manage Google Tag Manager, GA4, pixel governance, and conversion tracking across various platforms.

• Ensure accurate UTM tagging and campaign attribution for reliable performance measurement.

• Provide the paid media and lifecycle teams with clean, actionable data for segmentation and optimization.

• Assess, implement, and recommend new martech tools as business needs change.

• Establish a data foundation to support predictive analytics and personalization initiatives.

• Identify opportunities to automate reporting and enhance data operations.

• Stay updated on emerging data tools and provide recommendations for their adoption.

⛳️ Requirements

• 4-5 years of experience in marketing analytics, data operations, or marketing technology.

• Practical experience with GA4 and Google Tag Manager.

• Familiarity with Segment or comparable Customer Data Platforms (CDPs).

• Knowledge of Customer.io, Klaviyo, or other lifecycle marketing platforms.

• Proficiency in SQL for querying and analyzing data.

• Experience with Looker Studio, Tableau, or similar dashboard and reporting tools.

• Familiarity with BigQuery, Snowflake, or other data warehouses is advantageous.

• Experience connecting systems through APIs and webhooks.

• Background in DTC, ecommerce, telehealth, or subscription businesses is preferred.

🏝️ Benefits

• Health insurance

• Remote work options