Marketing Analytics Manager

This is a fully remote position, open to applicants in Romania.

📋 Description

• Create, develop, and sustain automated Power BI dashboards for the Marketing and GTM teams.

• Collaborate with marketing stakeholders to analyze KPIs related to marketing effectiveness, funnel health, campaign impact, and contribution to the pipeline.

• Establish scalable reporting frameworks to consolidate disparate data and facilitate self-service analytics.

• Ensure that dashboards are user-friendly, precise, high-performing, and adhere to consistent KPI definitions.

• Work alongside data engineers on data ingestion, transformation, and the upkeep of pipelines.

• Address data quality concerns and logical inconsistencies across marketing source systems.

• Develop a robust business context surrounding metrics to enhance measurement frameworks and reporting methodologies.

• Examine data anomalies and assist with ad hoc insight requests utilizing SQL and exploratory analytics.

• Serve as a daily resource to assist stakeholders in understanding dashboards, KPIs, and data logic.

• Prioritize and define BI-related requests, converting business inquiries into clear technical specifications.

• Aid cross-functional initiatives that involve KPI alignment, data quality enhancements, system migrations, or reporting updates.

• Deliver documentation, training, and enablement to elevate data literacy and utilization across marketing teams.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Information Systems, Analytics, Business, Engineering, Mathematics, or a related discipline (or equivalent professional experience).

• A minimum of 3-5 years of practical experience with Power BI in a business setting.

• Expertise in Power Query and DAX to model data and establish business metrics.

• Capability to design dashboards that are intuitive and optimized for business use.

• Experience in integrating Power BI with various data sources (SQL, Azure, Excel, Salesforce, etc.).

• Strong knowledge of SQL, with the ability to craft complex queries and enhance performance.

• Familiarity with marketing systems such as Salesforce, Google Analytics (GA4), Google Ads, LinkedIn Ads, and Marketo.

• Experience using tools like Jira, Trello, etc., to create and manage comprehensive project plans from inception to delivery and closure.

• Understanding of marketing funnel metrics, campaign performance assessment, and pipeline reporting.

• Exceptional analytical reasoning, problem-solving abilities, and attention to detail.

• A collaborative and service-oriented approach.

• Proficiency in English.

🏝️ Benefits

• Flexible work arrangements

• Professional development