Director of Digital Marketing

This is a fully remote position, open to applicants in Colorado, +9 more states.

📋 Description

• Take charge of bartaco's digital marketing initiatives — encompassing paid media strategy, performance, CRM, website management, and marketing analytics.

• Establish the framework, outline the strategy, oversee partners and/or execute campaigns, and take ownership of the results.

• Apply analytical rigor to every investment decision, linking media metrics to tangible business outcomes — from impressions to brand awareness, spend to customer covers, and campaigns to revenue generation.

• Develop bartaco's comprehensive paid media strategy and performance from scratch across platforms including paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and third-party delivery/catering services (UberEats, DoorDash, ezCater).

• Create media plans rooted in marketing mathematics — correlating budget with impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion objectives.

• Manage budget allocation decisions across various channels; provide justification for the deployment and reallocation of funds based on performance metrics.

• Oversee agency and vendor relationships, ensuring partners are held accountable for results.

• Develop and implement a testing roadmap covering creative elements, target audiences, offers, and time slots.

• Control the digital marketing measurement framework: define key performance indicators (KPIs), develop dashboards, deliver post-campaign analyses, and convert performance data into actionable insights for leadership.

• Design measurement strategies based on incrementality, including test/control frameworks.

• Manage CRM and lifecycle marketing through email and SMS, focusing on segmentation strategy, automation processes, list growth, and performance enhancement.

• Create and manage marketing journeys aimed at driving repeat visits, reactivating dormant guests, and boosting lifetime value.

⛳️ Requirements

• A Bachelor's degree or higher.

• Over 8 years of experience in consumer-oriented digital marketing, demonstrating ownership of paid media strategy and execution.

• Proven capability to construct media plans from the ground up — linking budget to impression targets, CPMs, reach/frequency, and measurable business results.

• Established track record of achieving measurable, data-driven growth in multi-unit restaurants, retail, hospitality, or similar consumer brand environments.

• Strong understanding of marketing analytics, attribution, and incrementality — including the design of test/control experiments and the ability to differentiate causation from correlation.

• Proficient in utilizing ad platforms, pixels/events, audience creation, and lifecycle tools; comfortable engaging directly with the platforms rather than merely managing from a distance.

• Experience overseeing CRM and lifecycle marketing programs comprehensively, including segmentation, automation, and performance optimization.

• Ability to manage website strategy and collaborate cross-functionally with external product and UX teams to enhance conversion and SEO/AEO.

• Clear and direct communicator capable of leading internal partners, holding agencies accountable, and confidently presenting to senior leadership.

• Proactive individual who operates with urgency, follows through on tasks, and establishes structure within lean environments.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development opportunities