Digital Marketing Manager, B2B Experience

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Regional marketing and GTM initiatives

• Plan and implement regional marketing programs in alignment with business objectives, target segments, and market needs

• Coordinate the launch of new products, campaigns, and marketing initiatives within the assigned region

• Analyze market trends, competitive landscape, and customer needs to develop marketing recommendations

• Collaborate closely with sales teams and Account Managers to support pipeline development and accelerate deals

• Identify opportunities for marketing support in late-stage sales funnel deals and facilitate their successful closure

• Analyze and document the contribution of marketing activities to deal development and closure

• Create case studies of successful deals demonstrating the impact of marketing on achieving business results

• Execute Account-Based Marketing (ABM) programs for key regional accounts

• Develop and implement personalized marketing activities at various stages of the customer journey

• Work with sales teams to identify priority opportunities and support strategic accounts

• Plan, organize, and coordinate the company's participation in regional events, conferences, and industry gatherings

• Ensure effective interaction between marketing and sales before, during, and after events

• Coordinate logistics, content creation, and follow-up activities to maximize event outcomes

• Monitor the effectiveness of marketing activities and their impact on the pipeline and revenue

• Prepare regular reports on regional marketing results and key performance indicators

• Provide analytics on the market, competitors, and trends in the assigned region

• Maintain data accuracy and proper attribution of marketing activities in the CRM system

⛳️ Requirements

• At least 2 years of experience in B2B marketing, particularly in regional or field marketing

• English language proficiency at Upper-Intermediate level or higher

• Experience working closely with sales teams to support the development and acceleration of the sales pipeline

• Experience in Life Sciences, SaaS, or complex B2B solutions is a plus

• High level of self-organization and responsibility: ability to independently manage marketing initiatives from concept to results

• Understanding of marketing business goals and the ability to link marketing activities to their impact on the company's pipeline and revenue

• Skills for effective cross-functional collaboration with Sales, Product Marketing, and global marketing teams

• Strategic thinking and the ability to proactively identify new growth opportunities for the region

• Strong communication skills: ability to timely inform about risks, propose solutions, and maintain regular communication with stakeholders

🏝️ Benefits

• Competitive compensation and regular salary reviews

• Professional and career growth opportunities

• Paid vacation - 18 working days per year (20 working days after 2 years of collaboration)

• Sick leave without documentation - 4 working days per year

• Documented sick leave - 20 working days per year

• Family-related leave - 3 paid working days (in case of marriage, childbirth, or significant loss)

• Comprehensive medical insurance (including massage courses and physiotherapy procedures)

• English language courses

• Opportunity to participate in professional forums and conferences

• Regular corporate events and team-building activities

• Experienced team and friendly atmosphere

• Pleasant working environment: a comfortable, fully equipped office and the option to work from home