Digital Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and implement a digital marketing strategy that aligns with growth and revenue objectives, emphasizing brand advertising and product marketing.

• Create and manage targeted, integrated campaigns across various platforms including the website (SEO/AIO), custom landing pages, video, email, social media, and paid media.

• Take ownership of performance throughout the funnel, focusing on conversion, efficiency, and impact on the pipeline.

• Collaborate with product marketing to ensure alignment on messaging and key priorities.

• Establish targeted nurture programs designed to guide prospects through the buyer's journey.

• Assist with segmentation, lead scoring, and lifecycle workflows to enhance conversion rates.

• Utilize analytics and dashboards to identify insights and opportunities for growth.

• Implement campaign-specific social media strategies to enhance thought leadership.

• Continuously refine strategies by leveraging emerging trends, tools, and AI innovations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Over 5 years of B2B experience in digital marketing, demand generation, or performance marketing.

• Proven experience in developing and leading multi-channel campaigns across web, email, social, and paid media platforms.

• Demonstrated ability to utilize emerging digital and AI-driven marketing tools to enhance performance and outcomes.

• Hands-on experience with HubSpot, Google Ads Manager, LinkedIn Campaign Manager, and a data enrichment tool such as Clay or Apollo.io.

• Strong analytical skills with a proven track record of transforming data into actionable insights.

• Familiarity with A/B testing, audience segmentation, and conversion optimization practices.

• Effective and confident communicator capable of influencing cross-functional stakeholders.

• Highly organized, self-motivated, and comfortable handling multiple priorities at once.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options