Digital Marketing B2B Growth Marketing and Automation Manager

📋 Description

• Collaborate with cross-functional account teams to guarantee the smooth execution of impactful initiatives and consumer journeys from initiation to launch, with a particular focus on how the client’s sales and marketing teams should work together.

• Concentrate on the primary business KPIs for clients, designing and executing cross-channel programs that resonate with key moments of need throughout the customer’s journey, leveraging insights from analytics and behavioral science.

• Team up with client stakeholders to implement program-based strategies and create cross-channel programs and initiatives aimed at enhancing key performance indicators.

• Facilitate strategic meetings (both internally and externally) to synchronize client objectives and ensure that programs are tailored to meet the distinctive needs of customer journeys.

• Oversee the creation of emails, forms, landing pages, reports, and other related infrastructure across accounts to maximize the effectiveness of our marketing efforts.

• Develop custom multi-channel reports and establish reporting processes that capture vital insights, define account success, and uncover opportunities for ongoing improvements in the efficiency, effectiveness, and impact of intricate, consumer-centric marketing strategies.

• Uphold data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc.), and establish standards where they are lacking.

• Engage in campaign planning to manage all project components, including timelines/schedules, budget, progress/status reports, and messaging/copy as necessary.

• Identify customer segments for targeted marketing initiatives and develop consumer loyalty and engagement programs that yield ROI-positive outcomes.

• Recognize and address risks, particularly how CRM modifications may affect reporting and other processes; assist the account manager in managing client expectations and ensuring alignment between requirements and deliverables.

• Create service narratives to convey what we are developing in support of our client’s mission, the results we provide to our customers, and the ongoing value Logical Media Group can offer to enhance client success.

• Support Account Management and the Director of Growth in formulating clear business cases for new engagement opportunities and securing buy-in from key clients and stakeholders.

• Define business and functional requirements of CRM, employing strategic storytelling to engage and inspire a diverse array of internal and external stakeholders.

⛳️ Requirements

• Proficiency in CRM platforms, preferably Hubspot, which includes competency in implementing, optimizing, and discussing workflows as part of the customer experience journey, along with list hygiene and lead scoring.

• A solid understanding of the intricacies and challenges of customizing performance marketing channels to unique customer journeys and/or Account Based Marketing requirements.

• Experience in identifying new marketing channels and target audiences, while developing marketing strategies that engage, inform, and drive innovation and ongoing optimization of performance for clients.

• Comfort in collaboration and presentation, both internally and in client-facing situations.

• A passion for creative problem-solving, working independently, and at times without clear guidance. This role will involve creating and optimizing processes in real-time.

• At least 2 years of B2B strategy experience in-house or at an agency is preferred.

🏝️ Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance.

• 401(k) with a match to assist in planning for your future.

• Paid time off (beginning at 15 days), in addition to paid holidays, sick days, and personal days.

• Flexible Fridays.

• Option to work entirely remotely.

• Access to senior management and mentorship opportunities.

• Optional COVID-safe company gatherings.