Digital Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, manage, and enhance both organic and paid social media strategies.

• Oversee the strategy for paid advertising, which includes paid social, paid search, display, and retargeting efforts.

• Direct the execution of paid Account-Based Marketing (ABM) strategies and targeted programs.

• Ensure that traffic acquisition strategies align with pipeline and revenue goals.

• Supervise the implementation and refinement of campaigns, focusing on audience targeting and creative experimentation.

• Provide insightful reporting on performance metrics to marketing leadership.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media and social marketing, encompassing paid social, PPC, and ABM.

• Demonstrated ability to manage and optimize media budgets with a keen emphasis on ROI and pipeline influence.

• Strong analytical capabilities and comfort with performance data, attribution models, and testing methodologies.

• Experience collaborating closely with cross-functional marketing teams to create integrated campaigns.

• Proficiency with tools such as LinkedIn Ads, Google Ads, 6sense, Google Analytics, and other related marketing technology platforms.

• Experience in marketing to public sector audiences is an advantage.

• A proactive and inquisitive marketer who excels in a dynamic, performance-oriented environment.

🏝️ Benefits

• Flexible Time Off

• Medical (includes an option that is paid 100% by Granicus!)

• Dental & Vision Insurance

• 401(k) plan with matching contribution

• Paid Parental Leave

• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance

• Group legal coverage

• Work From Home Reimbursement

• Paid Company-Wide Wellbeing Days

• Fitness Reimbursement Program

• On-Demand Mental Health Support

• Online Learning Platforms

• Competitive Salary & Bonuses