Digital Brand Manager, B2B Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily management of Included Health’s marketing website in collaboration with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand consistency and quality across templates and modules. Work alongside developers and platform owners to create and refine scalable page templates, components, and content models.

• Direct the strategy, development, and enhancement of campaign and product landing pages that support integrated campaigns across web, email, social media, and paid media. Collaborate with copywriters and designers to convert campaign briefs into meticulously crafted digital experiences.

• Implement an ongoing test-and-learn program for landing pages and email initiatives to enhance key funnel metrics such as CTR, form completion rates, and demo requests.

• Ensure the content on our owned channels is optimized to influence and accurately represent the Included Health brand across search engines and large language models.

• Collaborate with Marketing Operations to define and monitor essential digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to the sales pipeline.

• Work closely with cross-functional teams to grasp project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that align with business objectives while enhancing Included Health's digital storytelling and brand presence.

• Stay informed on evolving digital trends, web technologies, and demand generation concepts; proactively suggest changes to maintain Included Health’s digital brand experience as modern and competitive.

⛳️ Requirements

• Bachelor’s degree in Marketing, Design, Digital Media, or a related field (or equivalent professional experience).

• 5–8 years of experience in digital marketing, web management, or lifecycle marketing, preferably in B2B healthcare, health tech, or benefits.

• Proven experience managing a marketing website and/or significant site sections, including cross-functional intake and publishing through a CMS platform (e.g., WordPress or similar).

• Practical experience in building and optimizing email campaigns and landing pages within a marketing automation platform (e.g., HubSpot or similar) that supports lead generation and sales activities.

• Strong grasp of conversion marketing, UX principles, and content hierarchy for marketing websites and landing pages.

• Familiarity with technical SEO and AI-driven search (AIO) concepts and tools.

• Ability to align brand storytelling with performance marketing objectives — designing and editing for clarity, persuasion, and conversion in partnership with campaign owners.

• Proficient in design tools (e.g., Figma, Adobe Creative Suite, Canva) to collaborate on page layouts and campaign creatives.

• Adopt a growth mindset in exploring and utilizing new tools, with experience using AI tools in a marketing context, recognizing when human review and judgment are necessary.

• Thrives in a fast-paced, highly collaborative environment, managing multiple requests while upholding standards of quality and accessibility.

🏝️ Benefits

• Remote-first culture

• 401(k) savings plan through Fidelity

• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and healthcare navigation products and services offered at no cost for employees and dependents

• Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)

• 12 weeks of 100% Paid Parental leave

• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption, or fertility treatment)

• 11 Holidays Paid with one Floating Paid Holiday

• Work-From-Home reimbursement to support team collaboration and effective home office work

• 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations