Digital Advertising Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, launch, and oversee advertising campaigns that span both digital and traditional platforms including Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, various audio channels, programmatic DSPs, and terrestrial media.

• Formulate budgets and paid media strategies; track performance metrics to ensure the achievement of key objectives.

• Manage audience segmentation, targeting, creative resources, and tracking systems to enhance overall campaign performance.

• Craft and polish ad copy; work collaboratively with vendors and internal teams to generate compelling creative materials.

• Develop and enhance action pages aimed at boosting list growth, conversions, and reducing cost-per-lead.

• Utilize retargeting and audience segmentation to improve retention rates and the overall effectiveness of campaigns.

• Introduce new tracking and reporting methodologies to provide better performance insights.

• Collaborate with program and campaign teams to ensure advertising strategies align with organizational goals.

• Assist the development team in creating collateral for funders.

• Monitor and evaluate key performance indicators (KPIs); offer actionable recommendations for campaign optimization.

• Investigate and experiment with innovative strategies to broaden reach, enhance engagement, and improve efficiency.

⛳️ Requirements

• Over 3 years of experience in the digital marketing or digital organizing sector.

• Excellent analytical capabilities.

• Proficient in Excel or Google Sheets.

• Self-motivated with strong organizational abilities and creativity.

• Familiarity with digital tools such as GSuite, Slack, Canva, and Jira.

• Experience in building, managing, and assessing paid advertising campaigns using Facebook Ads Manager and Google Ads (preferred).

• Knowledge of Google Tag Manager, Facebook Pixel, and other event-tracking tools (preferred).

• Experience in copywriting (preferred).

• Background in graphic design (preferred).

🏝️ Benefits

• 95% employer-sponsored medical, dental, and vision insurance.

• Availability of HSA and FSA plans.

• 403b retirement savings plan with company matching contributions.

• Paid vacation time.

• Sick leave provisions.

• Floating holidays.

• Designated volunteer days.

• 13 paid holidays throughout the year.

• Monthly stipend for internet and wellness expenses.

• Paid parental leave benefits.

• Sabbatical program.