Data & Analytics Manager – Performance Marketing for Universities

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop and sustain dashboards along with reporting systems.

• Examine marketing and CRM data to uncover trends and opportunities.

• Track campaign effectiveness and deliver actionable insights.

• Assist in conversion tracking and ensure data accuracy across various platforms.

• Partner with Paid Media, Account Services, and Leadership teams.

• Contribute to enhancing analytics processes and reporting operations.

• Investigate new tools and solutions to foster growth.

⛳️ Requirements

• Over 5 years of experience in analytics or marketing data.

• Proficient in reporting, dashboard creation, and data visualization.

• Knowledgeable about marketing KPIs and lead generation reporting.

• Experience with CRM platforms such as Salesforce, Hubspot, or Slate.

• Possess an analytical, organized, and solution-focused mindset.

• Excellent communication and teamwork abilities.

• Ability to thrive in fast-paced agency settings.

• Native or near-native proficiency in English.

• Bonus Points

• Background in higher education marketing.

• Familiarity with Paid Media or SEO performance reporting.

• Knowledge of CRO (conversion rate optimization) initiatives.

• Experience in overseeing analysts, contractors, or analytics resources.

• Agency experience managing multiple client accounts.

• Understanding of predictive analytics or statistical analysis techniques.

🏝️ Benefits

• Competitive USD salary based on experience and role scope.

• Fully remote position.

• Engaging, high-impact strategic work within marketing and analytics.

• Collaborative, system-oriented, mission-driven culture.

• Significant ownership and growth prospects.

• Opportunity to assist organizations engaged in meaningful work in making smarter, data-driven decisions.