This is a fully remote position, open to applicants in Egypt.

• Analyze extensive datasets from CRM, media, and digital platforms to extract actionable insights.

• Create dashboards and reports to monitor essential KPIs such as acquisition, engagement, retention, and conversion.

• Simplify complex data into clear, business-friendly insights for stakeholders.

• Assist in developing segmentation strategies, including lifecycle, behavioral, and RFM models.

• Examine consumer journeys across various channels, including WhatsApp, email, and web.

• Discover opportunities for personalization and next-best-action strategies.

• Evaluate the performance of CRM and digital marketing campaigns.

• Conduct A/B testing and offer data-driven suggestions for optimization.

• Collaborate with media teams to evaluate campaign effectiveness and ROI.

• Partner closely with data engineering and tech teams to guarantee data accuracy and consistency.

• Aid in the integration of multiple data sources including CDPs, CRM platforms, and media platforms.

• Ensure proper data governance and adherence to privacy regulations.

• Collaborate with internal teams and stakeholders to align with business objectives.

• Present insights and recommendations in a clear and persuasive manner.

• Contribute to strategic initiatives such as loyalty programs and digital transformation projects.

• 5–8 years of experience in data analytics, ideally within FMCG, retail, or digital marketing sectors.

• Experience in an agency or consulting setting is advantageous.

• Strong grasp of consumer behavior, CRM, and marketing analytics.

• Familiarity with MENA markets is a plus.

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible working hours and remote work options.

Data Analyst

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