Creative Director – Paid Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the creative strategy for paid advertisements: develop concepts, angles, and hooks for Meta and YouTube, anchored in performance data and a thorough comprehension of the product.

• Create compelling copy: produce ad copy, video ad scripts, static/photo ad concepts, and landing pages. Engage in hands-on writing every week.

• Script promotional video ads: focus on hook-driven, direct-response videos that promote webinars, live events, and live offers — this is the primary daily focus, rather than UGC or VSL production.

• Guide and direct the creative team: transform concepts into clear, actionable briefs for video editors and the photo/video team, while managing communication and feedback loops until the ad is finalized — execution responsibility lies with the team.

• Utilize data effectively: collaborate with the media buyer to identify winning strategies and relay those insights into new creative initiatives.

• Leverage AI proficiently: incorporate image generation, AI-assisted drafting, and AI video tools as integral components of the daily workflow.

• Ensure compliance: maintain all creative within platform policies and adhere to the compliance standards of the financial education sector (e.g., avoiding income guarantees).

• Deliver consistently: produce high-quality output, with agreed-upon creative completed on time.

⛳️ Requirements

• Over 5 years of experience in direct-response creative and copywriting for paid social media.

• Outstanding copywriting skills and proficiency in written English — the copy is to be authored by them, not delegated.

• Proven success with high-ticket information, education, or coaching offers priced at AUD $5,000 or more.

• Experience with personality brands and founder-led offerings.

• In-depth knowledge of the Australian market — must have created ads targeting Australian audiences. This is a critical factor.

• A video-centered portfolio: has developed, scripted, and directed video ads from conception to final output.

• Experience working within a creative team — alongside other copywriters, video editors, and photo/video crews — rather than as an independent operator.

• Proficient with AI tools for image generation, drafting, and video production.

• Available full-time during AEST business hours.

🏝️ Benefits

• Opportunity to lead innovative ad campaigns and shape creative strategies.

• Work within a dynamic team environment fostering collaboration and creativity.

• Engage with cutting-edge AI tools to enhance creative processes.

• Contribute to impactful campaigns in the financial education sector.