Creative Director – Health & Wellness

This is a fully remote position, open to applicants in California.

📋 Description

• Transform the CMO’s brand strategy and positioning into actionable creative guidance across all channels.

• Establish visual direction for brand, performance, and web environments.

• Balance brand development (long-term equity) with performance-oriented outcomes (immediate conversion).

• Create creative testing frameworks that enhance measurable performance across paid, lifecycle, and on-site initiatives.

• Serve as the senior creative authority within the marketing organization.

• Own and uphold the Stonehenge Health brand identity across all customer-facing interactions.

• Develop and implement style guides, visual standards, and brand guidelines.

• Ensure creative consistency across paid media, organic social, email, packaging, and website.

• Collaborate with the CCO on joint approval processes for brand-facing creative work.

• Work alongside the VP of Brand on visual direction for organic content and influencer campaigns.

• Oversee the Performance Design Manager and their team to produce high-volume advertising and lifecycle creative.

• Maintain a rhythm of testing and iteration cycles informed by performance data.

• Ensure performance creative aligns with channel-specific KPIs while preserving brand consistency.

• Collaborate with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback processes.

• Supervise the design team in creating landing pages, PDPs, site UX, and conversion-focused projects.

• Partner with the Head of CRO on the on-site testing roadmap and design implementation.

• Collaborate with the Head of Ecommerce on site merchandising and storefront design.

• Oversee the Creative Operations Manager in managing end-to-end pre and post-production for photo and video assets.

• Develop SLA frameworks and intake processes for creative requests across all channels.

• Manage creative team capacity in response to the demand from brand, performance, and ecommerce.

• Scale internal video and post-production capabilities to lessen reliance on external partners.

• Supervise the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities.

• Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions.

• Direct reports include the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams.

• Recruit and onboard additional creative team members as the function expands.

• Establish performance standards, KPIs, and development plans.

• Cultivate a culture of creative excellence, rigorous thinking, and high-output iteration.

• Report to the CMO and function as the centralized creative authority across all channels.

• Collaborate with the Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on cross-functional initiatives that enhance creative performance.

• Partner with the VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce to support creative growth and conversion.

• Coordinate with the CCO on joint approval of brand-facing creative projects.

⛳️ Requirements

• 10+ years in creative leadership positions at DTC consumer brands, including 5+ years at Director level or higher.

• Experience building and leading centralized creative teams of 8+ across various sub-functions (brand, performance, web).

• Strong expertise in both brand-building and performance-focused creative, with a portfolio that reflects this dual capability.

• Practical experience in performance creative across platforms such as Meta, TikTok, Google, YouTube, native, and email/SMS.

• Solid understanding of testing and iteration cycles in direct response and performance environments.

• Proven track record of delivering high-volume creative output without compromising quality.

• Experience working with performance marketing, CRO, and ecommerce functions in a fast-paced environment.

• Preferred experience in the health, wellness, beauty, or consumables industries.

• Proficient with standard creative tools (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or similar).

• Remote-first mindset with the ability to effectively lead distributed teams; located within driving distance of Los Angeles, CA, preferred.

🏝️ Benefits

• Competitive salary: $175,000 - $200,000 (commensurate with experience).

• Fully remote position.

• Flexible time off plus 9 annual company-paid holidays.

• Your birthday is recognized as a paid vacation day (celebrate yourself!).

• 100% company-paid base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-paid Life Insurance and Short-Term Disability Coverage.

• Pet insurance available.

• 3% employer contributions to 401(k) with no match required.

• Matching charitable contributions up to $2,500 per year.

• $1,200 annual Work From Home (WFH) stipend.

• Complimentary monthly employee product samples and team discounts.

• Employee Referral Program.

• Professional development fund for employees (we value learning).

• Employee recognition and rewards program.

• Subscription to the Calm app.

• Enjoyable company gatherings and a genuinely supportive team culture.

• A strong commitment to work/life balance.