Content and Social Media Marketer

This is a fully remote position, open to applicants in South Africa, +5 more states.

📋 Description

• Take the lead in creating SEO-focused and long-form content, which encompasses blogs, gated assets, research documents, sponsored content, newsletters, and website copy.

• Enhance content for answer engine optimization by utilizing high-intent audience inquiries, reputable sources, and schema-friendly formatting.

• Manage the entire lifecycle of social media content across LinkedIn, X, and Telegram, including ideation, drafting, scheduling, engagement, and performance analysis.

• Craft opinionated content reflecting industry trends and produce thought-leadership articles for Shift’s executive team.

• Develop and oversee email marketing efforts, including newsletters, nurturing journeys, automated workflows, segmentation, and performance metrics.

• Collaborate with the Growth Marketing Manager to ensure that organic messaging is in sync with paid campaigns.

• Utilize AI tools for drafting, optimizing, and researching content.

• Maintain accuracy and a keen eye for detail across all public-facing materials.

• Translate business goals into content deliverables and identify any messaging or process gaps.

• Contribute to top-of-funnel growth, enhance brand perception, increase organic reach, and support downstream sales initiatives.

⛳️ Requirements

• A minimum of 2–3 years of direct experience in B2B content and social media marketing.

• Ideally, experience within SaaS, fintech, finance, crypto, or other intricate technical fields.

• Practical experience in writing content, managing social media channels, and executing email campaigns.

• Capability to articulate the rationale behind strategic choices.

• Familiarity with SEO, AEO, keyword strategy, and analytics tools.

• Understanding of the relationship between SEO and overall funnel performance.

• Experience with CRM and email platforms such as Zoho, HubSpot, Klaviyo, or similar.

• Strong command of grammar, writing clarity, and editorial judgment.

• Ability to distill complex concepts without compromising their essence.

• Production-oriented mindset with the ability to juggle multiple priorities.

• Comfort in navigating ambiguous situations and progressing work independently.

• Significant working-hour overlap with the New York team.

• Bonus: Experience with Figma or other design tools, event coordination, landing page tools, or light design editing, as well as familiarity with fintech, crypto, or digital assets.

🏝️ Benefits

• Fully remote work environment.

• 40-hour work week.

• Reasonable flexibility regarding local evening hours.

• Collaborative remote global team atmosphere.