Brand and Creative Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance InStride’s brand narrative across various platforms including website, social media, email, print, and paid advertising campaigns.

• Establish the creative strategy and vision for InStride’s social media channels.

• Convert intricate clinical ideas into clear, empathetic, and parent-friendly narratives.

• Develop scalable systems for capturing and promoting the stories of patients and caregivers.

• Lead the creative strategy for paid acquisition channels such as Meta, YouTube, and new platforms.

• Create messaging frameworks and innovative concepts based on audience motivations, obstacles, and decision-making processes.

• Collaborate with the Growth Marketing team on creative testing strategies informed by behavioral data and campaign outcomes.

• Conceptualize and produce short-form videos, social media content, patient narratives, and educational materials.

• Guide designers, videographers, and agencies through the execution process.

• Perform hands-on creative tasks and contribute to thought leadership content.

• Advocate for high-quality storytelling, intentional design, and audience-centric messaging.

• Act as a bridge between Growth, Clinical, and Technology departments.

• Collaborate with clinicians and product design teams to ensure accurate messaging and consistent experiences.

• Keep abreast of cultural trends, mental health discussions, platform changes, and competitor actions.

⛳️ Requirements

• Over 5 years of experience in creative strategy, brand marketing, performance creative, or content strategy.

• A portfolio showcasing high-caliber work that has influenced brand and business outcomes.

• Knowledge of customer psychology, messaging, positioning, and audience segmentation.

• Experience in developing creative testing methods.

• Capability to convert audience insights, customer research, and campaign performance into enhanced creative and messaging.

• Ability to work independently and execute hands-on creative tasks.

• Experience leading creative initiatives with designers, videographers, agencies, and cross-functional teams.

• Practical production experience using Adobe Creative Suite, Canva, CapCut, or Figma.

• Proficiency in Instagram, YouTube, and TikTok.

• Comfort with directing or appearing on camera for interviews and educational materials.

• Familiarity with AI tools for creative ideation, content creation, and workflow optimization.

• Strong creative judgment, organizational capabilities, and the ability to give and receive creative critiques.

• Background in healthcare or another high-trust industry is an advantage.

🏝️ Benefits

• 401k plan with matching contributions.

• Flexible paid time off.

• Paid holidays.

• Paid service days.

• Four-week paid sabbatical.

• Twelve-week paid parental leave.

• Health benefits effective from your first day.

• Fully remote work from home.

• Occasional in-person retreats.

• Opportunity to be part of a mission-driven organization.

• Chance to make a significant impact.

• Opportunity to collaborate with skilled and experienced team members.