Bilingual Digital Marketing Manager – Digital Growth, Delivery, & Loyalty

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the growth strategy and performance for digital channels, encompassing online ordering, third-party delivery, and loyalty programs.

• Responsible for key performance indicators (KPIs) such as digital sales mix, conversion rates, frequency, average check size, and customer retention.

• Manage day-to-day planning and execution activities across all digital platforms.

• Lead the continuous management and enhancement of third-party delivery platforms.

• Supervise the performance of social media, website, and SEO as integral components of the overall digital ecosystem.

• Act as a reliable digital partner for franchisees on all digital initiatives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience if a degree is not held; an MBA is advantageous.

• Over 5 years of experience in digital marketing, preferably in quick-service restaurants (QSR), retail, or franchised settings.

• Proven track record in launching and scaling digital platforms, including online ordering, delivery, and/or loyalty systems.

• In-depth understanding of digital performance drivers, delivery ecosystems, and e-commerce optimization techniques.

• Ability to influence cross-functional partners effectively without having direct authority.

• Bilingual proficiency in both English and Spanish is required.

• Competence in Microsoft Word, Excel, and PowerPoint.

• Willingness to travel locally and internationally up to 10% of the time.

🏝️ Benefits

• Inclusion & Belonging

• A community where employees can express their authentic selves at work.