Analista de Mídias Pagas – Pleno

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop strategic media planning based on marketing briefs and clients' business objectives.

• Conduct preliminary audits of existing media accounts to suggest improvements and restructuring.

• Recommend channels, formats, targeting, and investments according to audience profile and brand goals.

• Create monthly, quarterly, or seasonal media plans with projections for reach, CTR, CPC, and estimated CPA.

• Actively participate in client meetings (including proposing agendas) to present proposals, discuss strategies, and align performance expectations.

• Execution and Management of Campaigns.

• Create, set up, launch, monitor, and adjust campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and Spotify Ads.

• Develop advanced targeting using demographic, behavioral, and remarketing data.

⛳️ Requirements

• Previous experience as a Paid Media or Performance Analyst.

• Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads platforms.

• Basic knowledge of Google Analytics (GA4).

• Experience with data-driven campaign optimization and performance enhancement.

• Understanding of sales funnels, consumer journeys, and remarketing strategies.

• Ability to read and interpret data for decision-making purposes.

• Experience in budget management and performance goal setting.

• Familiarity with other media platforms (Pinterest Ads, Programmatic, Spotify Ads).

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.