Analista de Mídias Pagas – Pleno

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop strategic media plans based on briefings and business objectives;

• Conduct account audits and propose restructuring;

• Create monthly, quarterly, and seasonal plans with projections for reach, CTR, CPC, and CPA;

• Design, configure, launch, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, and Spotify Ads;

• Develop advanced segmentations (demographic, behavioral, and remarketing);

• Integrate accounts with GA4, Meta Pixel, and offline conversions;

• Prepare technical and executive reports featuring KPIs such as CPC, CPA, ROAS, and conversion rates;

• Lead meetings with clients to present strategies and align goals;

• Suggest process improvements and operational workflows in collaboration with the service and creative teams.

⛳️ Requirements

• Minimum of 3 years of experience in paid media (Meta Ads and Google Ads);

• Solid knowledge of Google Analytics 4 (GA4);

• Ability to autonomously manage multiple accounts and deadlines;

• Strong presentation skills and consultative communication with clients;

• Certifications in Meta Ads and/or Google Ads (a plus);

• Experience with LinkedIn Ads, programmatic advertising, social media, and related fields.

🏝️ Benefits

• An environment for knowledge exchange and networking opportunities with other partners and clients;

• Access to content, workshops, and market events organized or recommended by Macfor, depending on hiring or partner interest;

• Recommendations for recognized literature and methodologies to enhance service delivery;

• Freedom to propose solutions, participate in strategic meetings, and contribute suggestions in management, technology, growth, and marketing;

• Complete autonomy in choosing methods and strategies to fulfill contracted deliverables;

• Opportunity to develop new projects and advance professionally.