Analista de Mídia e Performance, Pleno

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• **In your daily activities, you will:**

• - Manage campaign investments, ensuring proper budget consumption, channel efficiency, and alignment with defined goals;

• - Conduct data analysis to diagnose issues and identify opportunities within ad accounts, proposing clear and actionable plans;

• - Implement and monitor a structured testing schedule for campaigns and creatives, aiming for continuous learning and performance improvement;

• - Create, manage, and optimize Ads campaigns across platforms such as Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads, LinkedIn, among others;

• - Develop and track lift studies, including A/B tests, Brand Lift, and Conversion Lift, to measure incremental impact and the real effect of actions;

• - Plan campaigns and media strategies, linking marketing objectives to business goals at various stages of the funnel;

• - Structure and present results reports to leadership, translating data into insights, learnings, and next steps.

⛳️ Requirements

• **What you need to secure this position:**

• - Proficiency in Digital Analytics, with the ability to collect, measure, and analyze online interaction data using tools such as GA4, Amplitude, among others, alongside Google Tag Manager (GTM);

• - Understanding of attribution modeling and experimentation concepts, with the capability to develop incremental measurement strategies through testing;

• - Experience in quantitative and qualitative data analysis, with the ability to generate actionable insights (for example, utilizing structured methods like FCA);

• - Behavioral competencies such as adaptability, active listening, effective communication, strong interpersonal skills, and innovation capacity;

• - Familiarity with data visualization and analysis tools like Power BI, Looker Studio (Data Studio), Tableau, Google Sheets, and Excel;

• - Business acumen, correlating marketing metrics with business metrics, such as ROI, Churn, LTV, CAC, among others;

• - Mastery of major advertising platforms: Google Ads, Microsoft Advertising, Meta Ads, and TikTok Ads;

• - Analytical profile, with an ease in analyzing and interpreting data with a focus on results;

• - Knowledge of programmatic media platforms and concepts.

• **It would be a plus if you have:**

• - Certifications in Google Ads (Search, Display Network, Video Network);

• - Previous experience with B2B businesses.

🏝️ Benefits

• * Flexible Benefit/VR: R$ 45.00 per working day.

• * Home office assistance.

• * Need to work in person? We provide transportation vouchers. For those commuting by train/subway, we offer a shuttle service from the station to the office.

• * Health plan through Bradesco.

• * Dental plan through Amil Dental.

• * Pharmacy assistance.

• * Childcare assistance.

• * Day off for your birthday, for you to celebrate as you wish!

• * To maintain physical health and wellness, we have partnerships with accredited gym apps.

• * For relaxation and mental health care, we have partnerships with online therapy and meditation platforms.

• * Partnership with SESC - Full Credential.

• * Exclusive discounts at top universities and educational institutions for undergraduate, postgraduate, and MBA courses. We also offer free access to Omie Academy for employees.

• * Partnership with English in Company courses.

• * Discount program on insurance.

• * Swile Shop: exclusive discount platform.

• * Partnership with Dell.

• * PPRL.

• * Travel benefits.

• * Life insurance.