Analista de CRM Sênior

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Configure, operate, and enhance omnichannel journeys using Adobe Journey Optimizer — including transactional, promotional, and informational campaigns — across E-mail, Push, Web Push, WhatsApp, and SMS channels.

• Actively participate in projects aimed at migrating legacy marketing automation platforms to AJO.

• Execute provisioning and enablement of channels within AJO.

• Develop and manage segments and audiences based on unified profiles from Adobe Experience Platform (AEP).

• Monitor and ensure the deliverability of communications.

• Support the integration of AJO with external data sources via APIs and native connectors.

• Oversee the quality and consistency of data loaded into AEP.

• Create and maintain technical documentation for configurations, journeys, and integrations.

• Report on campaign performance KPIs.

• Collaborate with Martech, Data, and client business teams to ensure journeys reflect the CRM strategy.

⛳️ Requirements

• Degree in Marketing, Advertising, Administration, Information Systems, Engineering, or related fields.

• Proven experience with Adobe Journey Optimizer (AJO) — in both implementation (provisioning, channel configuration, integration) and campaign operations in production.

• Knowledge of the architecture of Adobe Experience Platform (AEP): datasets, XDM schemas, ingestion pipelines, unified profiles, and identity resolution.

• Experience managing and executing multichannel CRM campaigns in high-scale environments (databases of millions of contacts).

• Ability to interpret business logic and translate it into technical journey configurations in AJO (entry rules, decision splits, real-time personalized content).

• Autonomous profile, detail-oriented, with strong communication skills with both technical and business stakeholders.

• Familiarity with Tools: Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Adobe Real-Time CDP, Mobile SDK (iOS and Android), Web SDK / Adobe Launch (Tags), deliverability monitoring tools, Google Analytics 4 (GA4), Power BI or Looker Studio, Jira / Confluence.

🏝️ Benefits

• Meal and Food Vouchers.

• Home Office Assistance.

• Profit Sharing Program.

• Certification Support Program.

• Medical Assistance Plan (with co-payment and monthly fees for dependents).

• Life Insurance.

• Childcare Assistance.

• Birthday Day Off.

• Zenklub.

• Extended maternity and paternity leave.

• Talkers Program – English support.

• Partnerships with educational institutions offering discounts on MBA and postgraduate courses.

• Dental Plan (optional).

• Total Pass (optional).