Senior Manager, Creator & Influencer Marketing

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop and implement Flow Studio's strategy for creators and influencers.

• Discover and engage with emerging creators in AI, filmmaking, animation, gaming, VFX, design, and digital arts.

• Recruit, negotiate, onboard, and oversee partnerships with creators.

• Establish long-lasting ambassador relationships and scalable creator initiatives.

• Collaborate with creators to generate authentic content for TikTok, YouTube, Instagram, X, and other emerging platforms.

• Organize launch campaigns for new features at Flow Studio.

• Create repeatable content series that educate and inspire the creator community.

• Set creator marketing KPIs, such as reach, engagement, video views, product signups, monthly active users, and creator-generated assets.

• Evaluate campaign performance and optimize financial investments.

• Foster an active creator ecosystem at Flow Studio through events, Discord, livestreams, and exclusive previews.

• Develop programs that recognize creator achievements and promote ongoing engagement.

• Collaborate with Product Marketing on product launches.

• Work with the Creative team on campaign concepts.

• Coordinate with Social on the publishing strategy.

• Partner with Growth Marketing to enhance creator-driven acquisition efforts.

• Provide creator insights to Product teams.

⛳️ Requirements

• Over 5 years of experience in creator marketing, influencer marketing, social marketing, or digital partnerships.

• Proven experience in managing creator relationships at scale.

• Strong familiarity with TikTok, YouTube, Instagram, Discord, and other emerging creator platforms.

• Experience in negotiating creator partnerships and overseeing campaign budgets.

• Exceptional storytelling and communication abilities.

• Highly analytical mindset with experience in measuring ROI.

• A passion for AI creativity, filmmaking, gaming, animation, or digital creation.

• Preference for candidates with marketing experience in AI products or creative software.

• Existing network of creators within AI, VFX, gaming, design, or filmmaking is preferred.

• Experience collaborating with agencies and creator management firms is preferred.

• Familiarity with attribution, affiliate programs, and creator analytics is a plus.

🏝️ Benefits

• Health and financial benefits.

• Paid time off.

• Wellness benefits for everyday health.

• Potential eligibility for annual cash bonuses.

• Possible stock grants.

• Comprehensive benefits package.

• In-person onboarding and/or ID verification may be required.