Senior Creative, Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Creative for Our Most Ambitious Projects — You will create bold, tension-driven concepts that serve as the creative foundation for our most competitive pitches and flagship client initiatives. This entails generating ideas that are platform-native, digitally savvy, and based on real cultural friction—transforming strategic areas into campaigns that capture attention, ignite discussion, and resonate deeply with digital audiences who can detect inauthenticity from afar. While social media is your primary focus, you are also adept at thinking beyond it: from influencer-led events and experiential activations to influencer-led television spots and fully integrated campaigns that appear wherever a brand needs visibility.

• Transform Insights into Creative Ideas — Exceptional creativity does not emerge from a blank slate; it begins with tension. You will collaborate closely with strategists to absorb audience research, digital trend signals, and category context, and then turn that raw data into ideas that have genuine creative conflict at their core: the friction between a brand's identity and cultural demands, between audience expectations and surprising elements, and between the familiar and the unexpected. This tension is what makes ideas captivating.

• Connect Creative and Strategy — You will work collaboratively with Strategy partners, engaging in brief reviews and ideation sessions to ensure that creative concepts are grounded in real insights. Your role encompasses being both a creative lead and a thought partner—guaranteeing that every idea ventures into unexpected realms while adhering to a clear strategic foundation.

• Cross-Functional Collaboration — You will closely collaborate with Business Development and Client Partnerships to infuse creative thinking into business opportunities across new pitches and essential client programs. You feel at ease transitioning between teams, translating creative visions into the language that resonates with each audience—and you genuinely appreciate the diversity of challenges. One week you might be developing a campaign for a major CPG brand, and the next you're delving into the luxury, beauty, or B2B tech sectors. You adapt your creative instincts to fit the category while maintaining your unique edge.

• In Tune with Culture and Trends — You will help spearhead creative trend reporting and POV development, keeping teams informed about the evolving landscape of digital culture, social platforms, and Gen Z behaviors in real time. You can discern between a trend worth pursuing and one that has already peaked—and you know how to leverage that knowledge to craft creative ideas with lasting impact, not just fleeting virality. You will contribute to playbooks and creative standards that elevate our output and assist clients in achieving genuine relevance within the creator space.

⛳️ Requirements

• 4–7 years of experience in developing creative for social-first, influencer/creator-led, or influencer-driven campaigns.

• Demonstrated success in conceptualizing and producing work that captures attention, drives culture, and delivers measurable results.

• Strong fluency across platforms—you think natively in TikTok, Instagram, YouTube, and whatever the next big platform may be.

• Experience in influencer marketing, social creative agencies, or digital-first brand environments (extra points if you have experience in agency settings).

• A genuine passion for working across various industries—from major CPG and beauty to luxury, tech, and B2B—with the creative versatility to adapt between them without losing the essence of what makes each idea suitable for its specific context.

• Bonus: experience utilizing AI tools and moodboarding to create visual mockups and creative visualizations—bringing ideas to life visually at the pace of a pitch, allowing clients and teams to see the vision rather than just read about it.

🏝️ Benefits

• Competitive salary