Retention Manager / Lifecycle Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Create and implement email retention strategies aimed at enhancing customer engagement, encouraging repeat purchases, and maximizing lifetime value.

• Design and refine automated email workflows, such as welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement paths.

• Segment target audiences and tailor messaging according to customer behavior and their stage within the lifecycle.

• Track campaign performance and assess key metrics including open rates, click-through rates, conversions, retention, and churn.

• Execute A/B testing to perpetually enhance email content, subject lines, timing, and customer experiences.

• Collaborate with our creative, content, design, and account management teams to deliver effective campaigns for various clients.

• Keep abreast of email marketing trends, best practices in deliverability, and innovations in CRM.

⛳️ Requirements

• Over 3 years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.

• Demonstrated ability in managing and optimizing automated email campaigns.

• Practical experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or comparable tools.

• Strong comprehension of customer segmentation, personalization, and lifecycle marketing strategies.

• Analytical mindset capable of interpreting campaign data and converting insights into actionable strategies.

• Exceptional project management and communication abilities, thriving in a fast-paced agency environment.

• Experience with e-commerce, SaaS, or digital-first brands is advantageous.

🏝️ Benefits

• Fully remote position with flexible working hours.

• Global Impact: Witness your designs take shape across major international markets.

• Opportunities for growth and development within a collaborative, innovative team.

• A culture that emphasizes creativity, precision, and measurable results.