Retention Manager, Beauty

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of the retention marketing strategy utilizing Email, SMS, and various customer engagement channels.

• Create lifecycle journeys that encompass onboarding, cross-selling, replenishment, win-back, reactivation, and loyalty initiatives.

• Develop segmentation and personalization strategies that enhance customer experience and drive revenue growth.

• Plan, execute, analyze, and consistently refine campaigns through A/B testing and experimentation.

• Track and enhance key retention KPIs such as LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.

• Collaborate closely with Growth, Product, Data, Design, and Customer Experience teams to provide seamless customer journeys.

• Keep abreast of trends in retention marketing, automation capabilities, and industry best practices.

⛳️ Requirements

• Over 5 years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.

• Proven experience in managing Email and SMS strategies for eCommerce or DTC brands.

• Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io, HubSpot, or similar tools.

• Strong analytical skills with the capability to convert customer data into actionable growth strategies.

• Experience in customer segmentation, personalization, and lifecycle marketing.

• Excellent project management and stakeholder management abilities.

• Outstanding communication and copywriting skills.

• Familiarity with Email and SMS compliance regulations (GDPR, CAN-SPAM, TCPA, etc.).

• Experience in the beauty industry is an advantage.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive salary in USD.

• Paid time off.

• Additional benefits.