National Brand Advocate, Natural Food and Grocery

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead, develop, and implement a comprehensive distribution strategy and growth plans aimed at ensuring sustainable brand expansion.

• Initiate and execute brand and product launches to achieve the sales and profit objectives of each brand.

• Gather, evaluate, and synthesize marketplace data from various sources, recognizing and applying significant trends to branding and marketing strategies.

• Proactively monitor and assess the health of the brand(s), addressing challenges and harnessing opportunities for adjustments as needed.

• Collaborate with regional sales teams to forecast, establish, and analyze key performance indicators (KPIs), applying insights to brand recommendations.

• Discover new channel opportunities and work closely with product, brand, and channel management to enhance brand presence and recognition through broader distribution.

• Provide clear brand guidance and direction (both written and verbal) to colleagues and stakeholders to enhance our sales and distribution efforts.

• Ensure all outputs meet our quality standards and adhere to brand guidelines.

• Act as the organizational hub for the brand and sales team, managing project timelines, budgets, processes, and tools.

• Serve as the brand champion and expert, ensuring brand integrity across all aspects.

• Participate in the annual brand planning process.

• Establish the brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure all deliverables are completed on time.

• Leverage category insights to identify growth opportunities and propel sales and marketing initiatives.

• Work with the sales team to define specific strategies for clients.

• Enhance product/brand sales and increase market share.

• Represent the company and provide necessary support at various trade shows and conventions.

⛳️ Requirements

• At least 3 years of client management experience in CPG / Natural.

• Proven experience in developing CPG / Natural brand strategy.

• Must be a self-starter with initiative and drive, capable of executing swiftly with minimal strategic direction.

• Ability to perform under pressure and meet tight deadlines without compromising on quality.

• Exceptional verbal and written communication skills, with the ability to collaborate effectively across various functions.

• Demonstrated expertise in navigating local and national distribution networks and a solid understanding of the retail landscape.

• Previous experience in managing and leading regional or national teams (or equivalent).

• Experience in planning, executing, and reporting on progress against key initiatives.

• Strong strategic and critical thinking capabilities.

• Proficient in written and oral presentation skills.

• Experience or ability to lead cross-functional projects.

• Understanding of retail and distribution analytics.

• Strong research and analytical abilities.

• Financial acumen.

• Skills in budget management.

• Creative problem-solving skills.

• Proficiency in the MS Office Suite, including Excel, PowerPoint, Outlook, Teams, etc.

🏝️ Benefits

• Excellent company culture!

• Salary package 15%-25%+ higher than competitive agencies.

• 401k Match Plan - 100% Employer Match up to 4% of Salary.

• Comprehensive health insurance plan fully covered.

• Comprehensive dental insurance plan fully covered.

• Comprehensive vision insurance plan fully covered.

• Coverage for Critical Illness, Accident, and Hospital Indemnity insurance.

• Employee assistance program.

• Flexible spending account.

• Health savings account.

• Short-term and long-term disability insurance.

• Life insurance.

• Robust PTO plan.

• Paid personal wellness days.

• 10 paid holidays (including a paid day off for your birthday).

• "Home for the Holidays" break.

• Bi-monthly office allowance.

• Annual team-building events.

• Annual wellness reimbursement.

• Paid volunteer hours – 1% For The Planet (Team on a Mission!).