Influencer Marketing Manager, Pet Brand

This is a fully remote position, open to applicants in Netherlands, +4 more countries.

📋 Description

• Rapidly expand our program while maintaining our core identity.

• Take full ownership of everything from influencer outreach to small giveaways. Develop the system and drive results.

• We are a rapidly growing global pet brand, operating with a small team of dedicated freelancers and active influencer initiatives.

• This position is ideal for someone who can assess our existing efforts, identify what is effective and what isn't, and scale our operations swiftly without compromising our brand essence. Speed and taste are both crucial.

• Reflect honestly on your fit for this role before applying. We operate at a fast pace, communicate directly, and adapt plans when necessary. We seek someone who views influencer marketing as a key growth strategy, brings innovative ideas, and shares a deep commitment to our brand.

• You will oversee the complete influencer operation, which includes strategy, execution, systems, and results across all tiers and formats. You may build a team of assistants and coordinators as required.

• Daily responsibilities include:

• - Identifying, evaluating, and recruiting new creators across all platforms, from micro to macro influencers.

• - Managing outreach, negotiations, and contracts efficiently, even at scale.

• - Providing clear briefs to creators that align with our brand while allowing for their authenticity.

• - Collaborating with the Paid Ads team to repurpose high-performing influencer content for advertising purposes.

• - Staying ahead of platform trends, algorithm changes, and competitor influencer activities.

• - Regularly reporting to the Marketing Strategist and CEO with clear and concise updates.

• - Utilizing AI and tools to enhance work efficiency.

• We are ready to hire as soon as we find the right candidate. If you’re reading this, the position is still open.

⛳️ Requirements

• This opportunity is for:

• You are an expert who has successfully scaled influencer programs in the past, not someone still trying to figure it out. You operate swiftly, safeguard the brand, and create systems that endure.

• YOU'LL EXCEL IN THIS ROLE IF YOU…

• - Have successfully built or significantly expanded an influencer program, with measurable results to demonstrate.

• - Can identify the ideal creators for our pet brand.

• - Are capable of managing over 50 active partnerships without any oversight.

• - Understand the elements that drive content conversion, not just aesthetics.

• - Possess a keen eye for detail, as evidenced by including the hidden word “Labrador” in your application.

• We review every application. To stand out, please respond to the screening questions genuinely and personally. Avoid generic intros and obviously AI-generated paragraphs.

🏝️ Benefits

• Compensation:

• We begin by assessing your capabilities. Once you demonstrate your value—something the right candidate achieves quickly—your pay will increase rapidly. We provide substantial bonuses and performance-related incentives that many companies do not offer. Over the long term, this role is among the most rewarding on our team.